Samsung, Saatchi and Saatchi-Jordan begin their new cooperation with internal workshop

The workshop, which has become a ritual that is practiced by Saatchi & Saatchi-Jordan at the beginning of each new business relationship, aimed at cultivating team spirit, exchanging expertise, and developing creative ideas to reinforce Samsung's communication with its target groups.

The workshop brought together employees from both companies in several group activities and contests aimed at revealing creative solutions for numerous issues on the workshop agenda.

Samsung Electronics Levant President, Sunny Hwang, said, "Realizing our strategic objectives in the Middle East requires the development of creative communication ideas that efficiently reach our target groups. We strongly believe in the effectiveness of this workshop, and confident of attaining our objectives in the near future."

Qais Abu Khader, Marketing Manager at Samsung Electronics Levant, indicated the positive effect of such activities, and its contribution in strengthening relationships amongst members of both teams.

Abu Khader said, "This workshop helped us to become accustomed to each other's respective method and approach to advertising and communication."

Georges Joujou, the Managing and Creative Director of Saatchi & Saatchi-Jordan, emphasized that this cooperation adds to the diversity of Saatchi's clients base. This represents another landmark in the company's long record of successes and achievements in the field of advertising and marketing communications.

Joujou said:

"Joining hands with such a leader in the world of electronics gives us further motivation to uphold our reputation as a creatively driven agency. We are more determined to attain our mutual strategic objectives locally and regionally, and are certain that this launch workshop will kickstart our productive relationship."

Saatchi & Saatchi-Jordan has recently joined hands with Samsung to design and manage Samsung's advertising and promotional campaigns in the markets of Jordan, Lebanon, Syria, Iraq and Palestine.

Samsung has chosen Saatchi & Saatchi-Jordan after a fiercely competitive selection process that encompassed a number of the best advertising agencies in the Kingdom. The selection criteria included level of creativity, precision, and capability of reaching regional markets.