Add another dimension with Samsung's high-definition TVs

"High-definition is one of the most exciting new consumer electronics products. However as there are many different options and decisions to make; it could be overwhelming for consumers to choose the right product to suit their needs,"

said Ram Modak, General Manager of AV Division at Samsung Gulf Electronics.

High definition television has a 16:9 aspect ratio (widescreen), capable of delivering the same high quality you see in a movie theatre, making high definition the best picture available on a television screen. The other big selling point is the resolution. High definition is a higher resolution than traditional television systems (standard definition or SD) and comes in three different resolutions: 720p, 1080i and 1080p for picture perfect clarity. The more lines on the television the greater the detail on the screen.

The major benefit of HD is that it will enhance consumers viewing experience, by enabling TV to be watched with incredible detail such as the dimples on a golf ball or the bark on trees appearing in the background of a movie or sports programme. HDTV offers a smoother more natural look giving the impression that rather than just looking at a television screen, consumers are actually looking through a window to the world.

The usual resolution a normal TV can display is 525 vertical lines with 480 actually being visible (standard definition). The standard TV can display a resolution of about 210,000 pixels per image. High Definition TV's can go all the way up to 1080 (vertical) lines, with a total of 2,073,600 pixels per image. That is ten times the resolution and picture quality of usual TV.

"There are different ways HD technology can be available for the consumer. For example, a HD Ready TV is capable of showing a high definition signal, whilst a full high definition TV offers the maximum available resolution of 1080p. Full HD is (also known as "true HD" and "ultra HD") the 1080p progressive format providing the maximum lines of resolution and best image quality in the HDTV standard," added Modak.

HDTV's digital audio sounds better than a standard television's analogue sound, just like digital CDs are superior to analogue radio. Many HDTV programs use Dolby Digital sound, which is also used on DVDs. This format is used to transmit two to six channels of audio depending on the program. With these soundtracks driving 6 speakers, Dolby Digital creates a home theatre experience rivaling the best cinema sound.

With the recent launch of TV's powered by LED technology, Samsung is at the crest of a high definition sea change. Utilising the efficiency of light emitting diodes has created a new class of HDTVs with slimmer designs, higher contrast ratios and drastically improved energy savings. The LEDs generate pure white light out of the miniscule semi-conductors at the edges of the television, reflecting off of millions of tiny mirrors through the panel. The light is converted to billions of colours by the LCD panel, resulting to high contrast ratio levels and crisp picture quality.

"Now that HD broadcasting is available in the UAE consumers can finally experience the best picture possible from a television. Samsung has pioneered a new species in the TV market with our LED TVs that redefines the standards for viewing quality, home entertainment décor and energy efficiency. We are committed to leveraging our technological and design leadership to create new categories, markets and demand, and will continue to keep our fingers on the pulse of consumers' evolving needs and develop innovative products that enhance their digital lifestyles," added Modak.