BankMuscat presence enlivens Salalah Tourism Festival

Supporting the tourism extravaganza as main sponsor, BankMuscat has spared no efforts in enlivening the festival atmosphere.

Renowned for its ancient frankincense trail, historical, archaeological, scenic and religious sites, Salalah is popular among Gulf nationals, expatriates and foreign tourists, offering a perfect getaway for families to enjoy summer holidays.

"While Salalah has something to offer to people of all tastes, BankMuscat complements this experience to witness a unique monsoon phenomenon and enjoy nature's bounty," Abdullah Al Mashani, Regional Manager, Dhofar Region, said.

"As the nation's leading financial institution, BankMuscat seeks to utilise all opportunities in reaching out to people, offering them an enriching experience in varied activities. Salalah Tourism Festival perfectly fits into the corporate ethos of BankMuscat in serving the largest banking family in Oman," Al Mashani said.

While BankMuscat branding messages are attractively conveyed at the festival venues, the Bank personnel are available at special stalls to offer familiarisation and guidance on various services offered by the Bank.

BankMuscat stalls prominently adorn the festival venues, providing the required assistance for people to familiarise themselves with the suite of banking products and services targeted at all stages of life.

Be it savings schemes or family protection plans, the Bank has an array of tailor-made solutions to enrich life, complemented by the largest network of 121 branches and 341 ATMs, offering superior levels of banking convenience and connectivity.

BankMuscat ATMs dot the festival venues, offering cash and other services. During the festival that runs till the end of August, the BankMuscat services will be available to the large crowds visiting every day.

"The festival ambience makes the familiarisation of BankMuscat products an enjoyable experience," Al Mashani noted.

Salalah Tourism Festival is directed towards supporting Oman's tourism industry and offering fun and entertainment for citizens, residents and visitors. In all the previous editions of Salalah Tourism Festival, BankMuscat has been closely involved with the popular family holiday event.

"The partnership with Salalah Tourism Festival is an earnest attempt by BankMuscat to propagate the core family values held dear by Omanis, underpinned by the Bank's promise of 'With you, always,'" Al Mashani said.

"Over the years, BankMuscat has contributed through continuous support in making Salalah Tourism Festival a great success. As main sponsor of the annual celebrations, BankMuscat aims to fulfill its commitment to weaving together the nation as a family, uniting citizens and residents in sharing the good times and discovering the joy of being connected with visitors from the Gulf region and abroad. While endowed with a global outlook, BankMuscat remains Omani at heart."

Al Mashani said.

"BankMuscat's presence in the event is aimed at highlighting its role in facilitating the exchange of traditions and culture between nations. We seek to serve as a focal point in the preservation of Oman's rich heritage and culture, encouraging people to maintain a strong link to the glorious legacy, thereby reinforcing the Sultanate's distinct cultural character," Al Mashani said.

Salalah Tourism Festival has succeeded in serving as a window to Oman's heritage and culture. "We strongly believe the presence of BankMuscat complements in making Salalah Tourism Festival a memorable experience," Al Mashani said