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Saturday, November 28 - 2009

BetterLife introduces SieMatic kitchens to UAE

  • United Arab Emirates: Monday, July 27 - 2009 at 13:50
  • PRESS RELEASE

UAE residents generally accustomed to the finer things in life, are now spoilt for choice with the introduction of the high-end SieMatic S1 kitchen, designed to make the kitchen a hub of entertainment, information and of course, food preparation.

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  • A glimpse of the latest SieMatic S1 kitchens.
    A glimpse of the latest SieMatic S1 kitchens.
Through its partnership with SieMatic, BetterLife recently introduced the world class brand of kitchens to the UAE. The S1 represents a unique kitchen style that has been developed and refined over a number of years.

Mr Ajai Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), commentyed:
"The kitchens are customised to ensure the UAE customers' ultimate satisfaction. The cabinet doors are fitted seals to prevent dust getting in, ensuring a hygienic kitchen. The drawers have rounded edges inside, which makes them perfect for cleaning and easy to maintain."


A complete multimedia system has been incorporated into the kitchen by the use of a 'Smart Board'. This electronic strip found beneath the wall cabinets, contains the touch controls to all electronic gadgets in the kitchen, from the staple kitchen equipment like an extractor hood, to a 32 inch flat screen LCD TV that is built into the glass splash back.

"SieMatic has always listened to and catered for its customers need, and the latest range of SieMatic products guarantees a sense of style, convenience and exceptional quality for every customer," added Dayal.

SieMatic kitchens are available in its Mall of the Emirates and Abu Dhabi stores, while Better Life brands will be available at the new SieMatic kitchen concept showroom, located on Umm Hurair Road, near the Maktoum Bridge.
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Notes and media contacts

About Better Life:

Better Life - part of the Easa Saleh Al Gurg Group - is a distributor of high-quality home appliances in the UAE. The company's exclusive portfolio of world-class brands include: Siemens, Electrolux, Fisher & Paykel, Forbes, Terim, Ufesa, Vestfrost, Wolf Power and Zanussi. Better Life also offers an extensive range of personalised luxury kitchens.

Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.

For more information, please contact:

Bhavna Bhikajee
Consultant
Wallis Marketing Consultants
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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