Abu Dhabi Motors invests in technology training for sales team

Professional BMW trainers from Germany and the UK conducted the training on some of the most sophisticated automotive technologies available.

These included the ConnectedDrive networked mobility platform, which provides onboard internet and telephone communications as well as satellite navigation and emergency tracking in cases of an incident.

The staff also received training on technology specific to the new BMW 7 Series. These included the Lane Change and Lane Departure Warning systems, which alert the driver to any surrounding vehicles when changing lanes; Head-up Display, a one-of-its-kind feature that projects driving information such as speed, navigation, direction and alerts onto the windscreen to keep the driver's attention on the road; iDrive, BMW's control system which allows the driver to access information, entertainment and comfort features; and Night Vision, a system that is capable of identifying and detecting individual people in the dark at distances of up to 100 metres using thermal imaging technology.

"Abu Dhabi Motors has enjoyed huge success over the past decade, expanding from a workforce of just 24 people to over 300 people at 11 different facilities. It is very important that we continue to support that growth by investing in the ongoing development of our staff and services,"

said Arno Husselmann, General Manager, Abu Dhabi Motors.

"BMW cars have some of the most advanced technological innovations found in any vehicles, so we need to ensure that our sales teams receive regular training to communicate effectively the benefits of these features to our customers." Husselmann added.

The training was conducted over several sessions at the Abu Dhabi Motors headquarters in Umm Al Nar. Twenty-one sales team members from the company took part, receiving training certificates afterwards.