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Flydubai announces two key executive appointments
- United Arab Emirates: Tuesday, July 28 - 2009 at 11:32
Flydubai, Dubai's first low cost airline, has announced the appointment of former Emirates Airline executive Hamad Obaidalla as Chief Commercial Officer and Neil Mills from easyJet as Chief Financial Officer.
Hamad Obaidalla, a UAE national, brings an unrivalled depth of knowledge to his new role after 20 years at Emirates Airline, where he was most recently Divisional Senior Vice President, Network Operations.
His key management roles within Emirates involved operations in Saudi Arabia, East Africa, Yemen and Iran and provide a wealth of valuable working experience in the region.
A British/South African, Neil Mills brings specific knowledge and expertise from the budget airline sector, coming from one of Europe's best known and most successful low cost carriers, easyJet. In his 12 years with the airline, where his last position was Procurement Director, Neil oversaw purchases and sales worth several billion GBP.
Ghaith Al Ghaith, CEO of Flydubai, described the new appointments as being invaluable to Flydubai's aspirations for growth. "Both Hamad and Neil bring a wealth of expertise to Flydubai and I am delighted to be able to warmly welcome them to our growing team. We are embarking on an exciting journey as innovators in the low cost sector and I am glad that we have such senior staff from two of the world's most successful airlines to travel with us."
Neil and Hamad will work alongside former Southwest Airlines executive, Ken Gile, whose appointment as Chief Operating Officer was announced last summer.
The Flydubai model is simple, with customers paying only for the services they want to receive. The ticket price includes all taxes and one piece of hand baggage, weighing up to 10kg, per passenger.
Passengers have the option to purchase checked-in baggage in advance, weighing up to 32kgs, subject to availability. Checked baggage at the airport is also strictly subject to availability and passengers are advised to book online early to secure the space, as only pre-purchased baggage can be guaranteed.
A nominal payment allows customers to select their seat and secures the extra legroom positions. Bookings can be changed for a small fee, plus any difference in the fare, and food and drink can be purchased on board.
Flydubai operates from a modernised and enhanced Terminal 2 on the north side of Dubai International Airport.
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Notes and media contacts
About Flydubai:Established in March 2008 with start-up capital of Dhs250m, Flydubai is Dubai's first low cost airline. Owned by the government of Dubai, the airline will support the city's commercial and tourism sectors by serving all travellers, providing them with affordable air links to a range of destinations.
With Flydubai, travellers can take 1 piece of hand baggage (weighing up to 10 kg) no larger than 56 cm x 45 cm x 25 cm on board without charge. If the bag does not meet the cabin requirements, it will be checked into the aircraft hold. For a little extra, passengers can check a bag. Each bag purchased can hold up to 32 kg and not larger than 90 cm x 75 cm x 43 cm. If customers want to take more, an additional bag can be purchased, subject to availability.
Based on a low cost business model, Flydubai offers a value-for-money product at an extremely competitive price. Its website will be an important interface for customers, together with a call centre (+971 4 301 0800) and travel partners.
For further information, please contact:
Zahabia Motiwala or Rima Salman at the Flydubai press office at Polaris PR.
Telephone: (+9714) 341 5555
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Rima Ali Al Mashni
