In addition, the Middle East International Banking, Financial Technology and Services Exhibition, MEFX, will run alongside Gitex Technology Week to provide all-encompassing exposure to business opportunities throughout the region.
"Gitex Technology Week will play a critical role in driving the rejuvenation of the region's ICT sector. This year, Gitex's strategy is to provide the market with cost effective creative technology solutions to ride out the current climate and prepare for the new demands that recovery brings."
said Helal Saeed Almarri, CEO, Dubai World Trade Centre organiser of the event.
New initiatives include an extended Gitex Global Conference programme with more speakers and conference tracks than ever before. In addition, the introduction of the new interactive features at Consumer Electronics: 'Smart Office' and 'Smart Home' offer a sneak preview into the technology of the future which will change the way consumers behave in the work place and home.
Now in its 29th year, Gitex Technology Week has become a beacon for the information technology and communications sectors in the Middle East, and attracts tens of thousands of visitors from all over the world. Decision makers and buyers will seek to use the event to improve the value proposition of their offerings while enhancing the cost efficiency of their operations.
Leading companies already onboard include Avaya, Brother, Dell, Epsom, McAfee, NEC Philips, Panasonic, Sanyo, and Thuraya.
The Gitex Technology Week Global Conference programme entitled 'Defining the value of IT in a challenging economy' has been expanded again this year to include an impressive 40 tracks.
New this year will be the Leader in Industry Breakfast Briefing where analysts from Gartner and Forester will be outlining key trends and offering industry insight. Other forums will also feature leading international industry personalities who will engage and empower the Gitex Technology Week community with new intelligence and information.
Other leading speakers include Sandy Carter, Vice President, IBM Software Group Worldwide Channels for IBM Corporation, Tariq Elsadik, Chief Excellence & Information Officer, Al Fahim Group, and Mohammed Shah, Vice President Technology Infrastructure & Services, Knowledge Economic City Developer.
Also returning will be an extended Gitex Majlis, an executive business programme for CEO's and senior businesspeople. The networking forum, executive lounge and preferred priority seating at seminars, workshops and keynotes will be extended to members.
Gitex Technology Week, 18-22 October is open to trade and business professionals only from 10am - 7pm and takes place at Dubai International Convention and Exhibition Centre.
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Rima Ali Al Mashni
