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Sunday, November 22 - 2009

Citibank named Global Finance's Best Consumer Internet Bank in the UAE

  • United Arab Emirates: Wednesday, July 29 - 2009 at 13:09
  • PRESS RELEASE

Global Finance magazine today named Citibank "Best Consumer Internet Bank" in the UAE as part of Global Finance's "World's Best Internet Banks" competition in Middle East and Africa.

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Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online customers, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality.

"We win when our clients win, and our commitment, first and foremost, is to provide them with best-in-class services and solutions,"


said Sanjoy Sen, Citibank's Consumer Bank Head- Middle East Region.

"We are thrilled to win this award this year, and attribute our success to being the trusted bank of choice to financial institutions, corporations and public sector entities around the world."

Citibank UAE's online banking channel has witnessed a double digit growth over the past two years on all key performance indicators which led to this recognition.

Mohammed Al-Tajer, Cluster Marketing Head for the Middle East & Africa Global Consumer Group, said: "This prestigious accolade was made possible through the concerted efforts of Citibank UAE's teams, including e-Business, Technology, Citiphone, Customer Service and Marketing Services."

For decades, Citi has been at the forefront of developing Web-based tools and technology to meet clients' growing demands to bank on the go wherever they are and at anytime of the day.

"This would only happen if our customers have liked our web solutions and gave it their vote of confidence,"


added Al-Tajer.

Citi has been in the Middle East for nearly 50 years and currently offers consumer-banking services in the UAE, Bahrain and Egypt.

In the UAE alone, Citibank, the consumer banking arm of Citi, has had a presence for the past 45 years and is expanding its major operations within the country. The bank is currently a major player in the UAE's credit card market and a leading provider of banking, Wealth Management and Consumer credit services.
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Notes and media contacts

About Citi
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries.

Through its two operating units, Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management.

For further information on this press release, please contact:
Aisha Ali
Media Relations
Citi
Tel: ++971 4 604 4250

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