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Pyramedia trains filmmakers in audio-visual workshop in conjunction with The British Council Jeddah

  • United Arab Emirates: Wednesday, July 29 - 2009 at 14:52
  • PRESS RELEASE

Pyramedia announced today another initiative undertaken, aimed at contributing to building a sustainable film industry within the Gulf region.

The Media production company headquartered in Abu Dhabi provided two trainers, as part of their official sponsorship of a workshop training filmmakers in conjunction with The British Council Audio-Visual workshop.

The workshop which ran from 18th-22nd July was intended to provide an intense dose of training on script writing, production and direction. The workshop began with a search for Saudi filmmakers to participate in the event, who would eventually produce short films by the end of the workshop.

The workshop was conducted by two trainers from Pyramedia; Bader Ben Hirsi, the British-Yemeni Director whose film 'A New Day in Old Sana'a' won the Best Film Award and Best Director at the Cairo Film Festival in 2005; and Mohammed Al Darajy, whose film 'Dreams' won him the Spirit Award and the Best Feature Film award at the Gulf Film Festival 2008 in Dubai.

"As a media company opting to help establish the cinema industry in the gulf region, we are joining hands the British Council to provide highly professional industry calibers to train and prepare a new generation of filmmakers around the Arab world,"

said Nashwa Al Ruwaini, CEO of Pyramedia.

Pyramedia has been working towards establishing a film industry in the Gulf region for a number of years, producing documentaries and establishing the region's first talent agency. Pyramedia has also established a number of internship placements for students to help media students gain valuable experience in the work-place, the initiative currently invites students from school age to University age to partake in the placements, and currently trains 3-5 students per month.

In addition Nashwa Al Ruwaini, in another role, is also the co-founder of the Middle East International Film Festival - Abu Dhabi which was inaugurated in October 2007. Ten participants totaled the workshop, being honored with certificates at the end of their training.
Bader Mohammed.
Bader Mohammed.
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Pyramedia

Pyramedia currently produces the 'Millions' Poet', 'Prince of Poets' and 'Nashwa' TV shows for Abu Dhabi TV and Dubai TV in addition to providing Event Management, Marketing and Media Consultancy services regionally and internationally. Pyramedia functions with the aim of producing groundbreaking content that works towards breaking down the negative stereotypes of the Arab and Islamic worlds in the West as well as nurturing and developing talent in the region. The company has recently launched two new divisions, PyraMovies and PyraDocs with the aims of financing and producing international feature-films and building on their already large slate of documentaries that they have produced. Pyramedia currently has offices in Dubai, Cairo, London and New York with Abu Dhabi as its headquarters.

The British Council
An international organization headquartered in the UK, specialized in providing educational opportunities and enhancing cultural relations. The council caters its services in 110 countries all over the world, with the aim of building trust and joint ventures with the United Kingdom to exchange experiences, knowledge, and ideas. Our work includes different cultural areas like; art, education, science, sports and governance. The number of people who benefited from our programs just last year had exceeded the 128m figure. The council is a non-political organization with absolute authorities granted by the government.

For more information, high resolution photos and interview requests, please contact:

Hana Al-Hirsi
Pyramedia
+9712 633 0334

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