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Thursday, December 3 - 2009
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Damas' Hayati collection pays brilliant tribute to women

  • United Arab Emirates: Thursday, July 30 - 2009 at 09:22
  • PRESS RELEASE

Hayati, the lilting and beautiful in-house collection from Damas Jewellery is the inspiring outcome and tribute to every woman's dreams and aspirations.

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  • Al Huriah(Freedom).
    Al Huriah(Freedom).
Combining the finest variety of diamonds on 18k white gold settings, Hayati unfurls sparkling chains, pendants and drop earrings designed to not just adorn her unique essence but to also empower her.

For its array of superbly crafted jewels is offered in nine emotive lines, each indicative of a quality or virtue women cherish, such as: Al Huriah (Independence), Al Hikmah (Wisdom), Al Shajaa (Courage), Al Kamal (Wholeness/Compassion), Al Atifah (Completeness), Al Wafaa (Loyalty/Faithfulness), Al Karam (Generosity) and Ehtiram (Respect).

Tawhid Abdullah, Managing Director, Damas Jewellery said,

"Women have always been the focus of our creations and Hayati is a collection uniquely dedicated to a woman's life and nature. It celebrates her as an individual in her own right with a growing profile in society. And as such each of its lines presents pieces that voice her emotions. We at Damas are particularly happy with the enthusiastic response Hayati has generated among women in the region."


The Hayati collection most fittingly draws its name from the Arabic term for 'Life.' It's a collection embracing nine bewitching lines voicing strengths that are dormant in every woman. As such, its pieces make excellent gifts for every milestone she reaches in the journey of life, offering elegant day as well evening adornment.

Al Huriah's (Independence) scintillating pendants and earrings feature a wave-like motif expressive of the ups and downs of life which challenge us and eventually bring out the latent strength in us. Every point in life makes one more aware and also, wiser. An aspect depicted in Al Hikmah's (Wisdom) pendants and drop earrings where diamond brilliants form precious drops. Each of these drops is placed in graded circles of white gold aligned in a vertical pattern to form graceful pendants swinging on delicate chains and as charming chandelier earrings.

It has rightly been said that courage is the one quality that an individual should possess at all times, for it helps one face anything in life. And Hayati's Al Shajaa (Courage) line pays brilliant ode to it in jewels featuring diamond brilliants amidst double links, indicative of the immense strength a woman gains with this priceless quality. True growth begins when one fully accepts every aspect of oneself and Hayati's Al Kamal meaning Wholeness/Completeness in Arabic allows one to celebrate this moment with radiant pendants featuring an arc of white gold suspending an arc of round brilliants.

Balance is the key to life. It brings about harmony and peace all around says Al Tawazon (Balance) with its scintillating pendant designed in an ellipse-like pattern with an undulating line of diamond brilliants. Al Atifah (Compassion) is inspired by this wonderful quality women express even while caught up in the demands of a career and home life. A quality expressed poignantly with its tear drop shaped pendants with diamonds of graded sizes.

Since time immemorial, women have been acclaimed for their tremendous and supportive nature and Hayati's Al Wafa' (Loyalty/Faithfulness) beautifully depicts this in its heart-shaped pendant featuring a row of diamonds gently ascending to the mid-point from one half of the heart. Sharing is a quality that flows from compassion and this quality is seen in Al Karam's (Generosity) pendant where diamond 'drops' gently curve their way down the dazzling length of white gold.

Respect is seen as an extremely empowering virtue in life which like all things, begins with oneself. And adorned in Hayati's Ehtiram (Respect) pendant showcasing a stately row of diamonds in polished circles of white gold a woman can treasure its precious essence forever.

Select from Hayati's emotively feminine range of jewels now available at all Damas outlets across the UAE.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

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