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Sunday, November 22 - 2009

Tiffany and Co presents its richly oriental collection - Paloma Zellige

  • United Arab Emirates: Saturday, August 01 - 2009 at 16:30
  • PRESS RELEASE

Tiffany & Co., the distinguished and legendary American design house and style icon, presents its thrilling new collection 'Paloma Zellige' by one of its acclaimed designer's Paloma Picasso, inspired by the traditional Zellige tiles of Morocco.

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Renowned for her bold designs and exciting colour combinations, Picasso asserts her visionary excellence once more, to present dramatic necklaces, medallion pendant chains, medallion earrings and rings exuding a rich Oriental flavour.

Commenting on the collection, Ms Pegah Goldooz, General Manager Tiffany & Co., UAE said, "Tiffany's Paloma Zellige collection comes alive in elaborate yet lightweight filigree-style designs that pay grand tribute to the ancient art of Zellige tiles, unique to Morocco. I'm positive that women of the region will especially be charmed by the highly decorative beauty and contemporary appeal of this famous designer's collection."

Central to Paloma's Zellige collection is the graphic motif of these tiles crafted in 18k yellow or white gold and sterling silver, embellished with diamonds, precious stones and enamel work. The designer then transforms the larger-sized 'tiles' into eye-catching medallion pendants which you can swing on delicate gold chains or even on black silk chord as your mood demands. Stringing smaller 'tiles' on 30" inch long necklaces she then adds a touch of green enamel to the long and glorious piece. While taking smaller sized motifs she dangles them as cute drop earrings that are just perfect for casual daily wear.

For that edgy evening look she presents them as stunning 18k white gold hoop earrings sparkling with round brilliant diamonds and black onyx and rock crystal...Several of these larger motifs then unite to form an elegant charm bracelet that turns retro with black onyx and white diamonds. The Paloma Zellige array then attains festive ardour in its carnelian and diamonds-studded yellow gold ring...a definite show stealer.

Also known as 'azulejo' in Spanish and Portuguese, Zellige refers to individually handmade, painted, ceramic tile work crafted from organic green color clay found only in the city of Fez, Morocco. These geometrical clay mosaics form intricate Arabian geometric patterns that are timeless and beautiful echoing Morocco's rich culture and history, and usually come in deep blues, greens and reds which are used in traditional as well as contemporary interiors.

This art flourished during the Hispano-Moresque era during the Marinid dynasty in the 14th century. The process of making these tiles has remained unchanged over centuries, with tile cutters being trained from a young age who by the mid-twenties become highly skilled artisans. The manual and laborious process in turn makes each tile a true labour of love.

For a more avant garde look, Paloma Picasso then plays upon this popular Moroccan motif to offer trendy stud earrings with round brilliant diamonds in 18k white gold, bracelets, pendants and long, swaying drop earrings with round brilliant diamonds for the young and young at heart.

Paloma Picasso has always displayed an ability to surprise her fans by endowing her unique stamp on every collection. In her creations, bold, assertive forms are balanced by delicate outlines to achieve an amazing balance, in turn imparting a uniquely feminine look to her pieces. This French/Spanish jewellery and fashion designer is the gifted daughter of one of the most famous and influential twentieth century artist's Pablo Picasso. Her other well known collections include Loving Hearts and her vibrantly colourful Paloma Sugar Stacks collection featuring multicoloured stones.

Discover Paloma's Zellige jewellery collection now available at Tiffany & Co. boutiques in Dubai and Abu Dhabi. What is more, each gift comes wrapped in Tiffany's famous Blue Box, symbol of life's finest moments.
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About Tiffany & Co.
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue BoxR recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions. Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there are Tiffany & Co. boutiques at BurJuman Centre, Deira City Centre, Dubai Mall, Atlantis and Mall of the Emirates. While in Abu Dhabi you'll find them at the Abu Dhabi Mall and the Marina Mall.

For more information, please contact:

THE IDEA AGENCY - PR DEPARTMENT
Tel: 971 4 3434424
Fax: 971 4 3434305

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