A Landmark client for Fifth Ring in the Middle East

The communications company is working with the fashion group as it rapidly expands across the MENA region. Fifth Ring's public relations team will work closely with Landmark International to make each fashion brand a household name with its target consumers throughout the region and promote each store's unique offerings in both individual markets and the Middle East as a whole.

Rohit Bhatia, marketing manager at Landmark International, said:

"The passion, knowledge and ideas they presented really impressed us and they have met all our initial expectations. Initially appointed on a project basis, we have now retained them as our PR partner for the year 2009-2010; we have gained a significant share of voice among the fashion and lifestyle media, in both English and Arabic. We look forward to working with Fifth Ring to develop and implement creative and unique public relations campaigns to support our large-scale expansion plans across the Middle East and North Africa."

Nicola Gregson, Fifth Ring's Head of Public Relations, is leading the team and added: "We generated very strong coverage on each brand's Spring Summer '09 collections, and together with the in-house Landmark International team have just opened the very first New Look store in North Africa in the fashion-forward city of Cairo. The team are now in the final planning stages for the Autumn Winter 09 campaigns. Working with Landmark International is a fantastic opportunity for us and we are very open to sharing thoughts and ideas; the team has their fingers on the pulse of the English and Arabic fashion media.

"It is an exciting time for Landmark International and we are looking forward to being part of its expansion plans."

Fifth Ring is an integrated communications company offering design and production, public relations, brand and strategy, advertising and digital media services. With offices in the UAE, UK and North America, Fifth Ring provides a globally integrated offering to its clients with a reputation for delivering innovative and forward thinking campaigns in order to communicate a client's key messages and fulfil its communications objectives.