The Noodle House goes 'Down Under'

Notes and media contacts

Jumeirah Restaurants
Jumeirah Restaurants is the dedicated branded restaurant division within the Jumeirah Group tasked to set up and license innovative and successful dining restaurant concepts to partners worldwide. The first restaurant brand to be developed under the division was The Noodle House, a vibrant casual dining restaurant where chefs prepare aromatic South East Asian dishes within minutes over an open flame and in full view of the guests.

In just three years, Jumeirah Restaurants has rapidly expanded, with The Noodle House, Sana Bonta and Bytes restaurants being developed in a total of eleven countries including the UAE, Bahrain, Qatar, Oman, Lebanon, Pakistan, Kuwait, Egypt, Saudi Arabia, and Cyprus.

The newest brand for Jumeirah Restaurants is AllFreshCo, The Fresh Food Emporium. Providing a revolutionary approach to an out-of-town eating destination, AllFreshCo comprises of four restaurants including Bytes and Sana Bonta as well as two brand new concepts, The Flaming Revolution and Rice & Spice.

Emirates Leisure Retail
Emirates Leisure Retail is a Dubai-based division of the Emirates Group, with strong interests in establishing, managing and franchising a wide portfolio of restaurants, cafés, bars and leisure facilities in the GCC and recently also in Australia and Singapore.

Some of the brands in the ELR portfolio include Apres, Hey Pesto, Deli Express, Bedouinn's Bistro & The Retreat, Good To Go, Left Bank and Hudson's Coffee Australia, as well as franchises for international brands such as Costa Coffee and the noodle house.

ELR's business extends to include Community Club Management, encompassing the operation of four independent clubhouses, each with their own leisure and hospitality facilities on Palm Jumeirah.

ELR Events, a standalone division, is a dedicated stadia and special events operation delivering first class large scale events and hospitality contracts across public and private sectors throughout the UAE and internationally.

For further information please contact:
Emirates Leisure Retail
Helen Ward, Emirates Group Corporate Communications.
Tel: +9714 708 2144
Mobile: +97150 950 8152.

Jumeirah Group Corporate Communications
Mia Hedman, Director Corporate Communications
Tel: +971 4 364 7947