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Damas launches the dazzling diamond ring collection

  • United Arab Emirates: Monday, August 03 - 2009 at 15:39
  • PRESS RELEASE

Damas, the leading jeweller and watch retailer, has launched a romantic collection of three rings in high quality white diamonds called Heart-to-Heart, which will definitely capture the hearts of discerning jewellery lovers in the region.

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  • Damas launches the dazzling diamond ring collection.
    Damas launches the dazzling diamond ring collection.
Unabashedly feminine it captures the moment of expectation and delicate delight as its tender fruits reveal outstanding design and craftsmanship. This unique line represents everlasting love and commitment.

Tamjid Abdullah, Deputy Managing Director, said:
"With Damas, customers not only get the best of diamonds based on the four Cs but Damas diamonds also come with a 5th C - Confidence, which gives customers complete peace of mind when they purchase a jewellery item at Damas. The diamonds in this collection are set in an unusual way that give rise to designs imparting rare charm. These dazzling creations are sure to be welcomed by women who are looking for something unique and special."


Each of these rings is accompanied by a certificate from the International Gemological Institute (IGI). Damas relies on the most fashionable and technologically advanced jewellery designing and manufacturing technology worldwide. The elegant design of the rings are complimented by a distinctive 'D' in the middle signifies Damas and two hearts on the side stand for heart-to-heart, giving it a signature look. The word 'Damas' is also engraved inside each ring for originality and branding purposes.

Damas is a leading multinational in the jewellery and fashion industry and a house to international brands. Damas' aim is to delight customers by offering luxury wrapped in trust with the help of a team of dedicated professionals and its latest offering is geared towards all those jewellery lovers who have different aspirations and insatiable need for self-expression.

This limited edition collection is now available at most of the Damas shops across UAE, till stocks last.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information, please contact:
Ahmad Koujeh
PR Assistant
The Idea Agency, P.O.Box 50887 Dubai, UAE
Office 503 Al Attar Tower, Sheikh Zayed Road
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305

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