Max brings glamour in the city with its trendy summer collection

With the hottest new international trends, the latest buzzwords in textures and fabrics, Max offers an extensive range for both men and women

The ladies' lines exude classic femininity through a melange of four key international trends this season: Sheer, Tribal & Bygone Worlds and Floral. In Sheer Fabric trends, lace, layers, sparkling sequined garments and transparent shoes grace the runways. Max's Sheer Collection is a mixture of the soft and feminine to the opposite extremes.

With Tribal & Bygone Worlds, the collection features a whole range of ethnic trends from tribal infusion prints to flowing kaftans and crisp linen look evoking a feeling of the adventurous. The colours are explosive with lot of yellows, pinks, greens, turquoise, ornate gold palettes and burnt sienna.

The Floral trends add a dimension of high street fashion this season with its countless versions of flower festooned dresses. Flower power is back again with printed fabrics and complete swathes of fabric covered in tropical blooms and jungle plants that rightly belong in this season.

For men, the 2009 summer collection is all about comfort and charisma combining the latest trends mixed with classic menswear all in a varied palette of exciting and fresh colours. This season's collection consists of warm browns, olives, beige and ivory. Orange, purple and yellow add a touch of freshness to the collection.

The Military wear and Safari style have inspired this season's outdoor wear range. The comfort wear features a variety of printed graphic t-shirts, utility styled shirts and cargo bottoms. Jeans are washed and blasted for a rugged feel.

This season's collection also features a boat inspired collection with yarn dyes shirts and crisp striped polo's. The inherent playfulness is underscored by a stylistic strength and a relaxed air. Max also has a fresh linen collection for the casual laid-back.

Max's summer collection is a celebration of the beauty and joy of summertime. This summer Max also brought joy to peoples lives by recently organising a noble social cause of a blood donation campaign which saw 100 volunteers donating blood.

With a range of colours and styles, Max is all about soaking up and speeding through a belting summer. The summer collection is available at all Max stores in Hawally, Al Rai , Salmiya, Fahaheel and Khaitan.