Brash Brands is extending its reach into Europe with Logica

Logica has commissioned Brash to revitalize its brand as part of a strategic initiative aimed at sharpening its positioning, creating and delivering true customer intimacy and ensuring brand relevance and differentiation in a highly competitive market.

Brash is working closely with Logica to help define value propositions for key stakeholders, develop a new creative brand expression and create a dynamic engagement programme to bring the brand to life.

Brash Brands was founded in 2007 by John Brash, and its success to date has been phenomenal. Brash believes it is their personal approach and their commitment to real insight that has lead to great achievements and results.

The Brash team is genuinely curious to learn about its clients and their world. With Logica, for instance, the Brash team are working in Logica's head office in London for the duration of the project, engaging directly with key stakeholders to fully comprehend the world of Logica and gain insight into how the brand can help drive Logica's future success.

"Born in Dubai, Brash Brands has been privileged to grow up in a most dynamic setting of creativity, entrepreneurship and innovation. It provokes a change of mindset and attitude. We are confident, we can successfully transmit fresh ideas and new ways of working to this part of the world."

says Rose Hilhorst, heading the International division of
Brash Brands.