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IPTV offers 'unique' MENA telco opportunity
- Middle East: Tuesday, August 04 - 2009 at 12:46
Internet protocol television (IPTV) offers a 'unique' growth and revenue opportunity for MENA telecom operators, providing they overcome challenges such as broadband penetration and having good content available for subscribers. A report by Booz & Company found that the 'lack of interactive services and negligible competition from cable makes the MENA region well positioned to leverage the advantages IPTV offers'. But it warns that the biggest challenge operators face is the high penetration of free to air and illegal satellite services. "IPTV allows operators to boost average revenue per user (ARPU) and can increase Internet and broadband penetration," said Ghassan Hasbani, partner at Booz & Company.
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StaffTuesday, August 04 - 2009 at 12:46 UAE local time (GMT+4)
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