Under the YahLive brand, the newly founded company of SES Astra and Yahsat will own and commercialise 23 BSS-transponders on the Yahsat 1A spacecraft to be positioned at the 52.5 degrees East orbital position and operating in the Ku-band frequency. The satellite, procured from a consortium of EADS Astrium and Thales Alenia Space, is currently under construction and is scheduled to be launched by the fourth quarter of 2010.
Mohamed Youssif has more than 20 years of professional experience in the satellite and telecommunications industry, particularly in the Middle East. Before taking responsibility for YahLive, he headed the commercial operations of Arab Satellite Communications Organisation (Arabsat) as Chief Commercial Officer (CCO).
Prior to his assignment with Arabsat, he served as Managing Director of MESAT Consultancy and as General Manager for the Middle East at ICO Global Communications. Between 1987 and 1996, Mohamed Youssif worked for Hughes Network Systems where his latest role was Middle-East and North Africa Marketing Manager. Mohamed Youssif holds a university degree in telecommunications and electronic engineering.
Alexander Oudendijk, Chief Commercial Officer of SES Astra, said:
"We are very pleased to have on-board such a highly experienced manager. Mohamed has an excellent knowledge of the industry and the market. He is very well positioned to manage our new DTH activity in the Middle East and support our strategic objective to deploy satellite capacity as well as specialised services in this very important and dynamic region. We are confident that together we can combine his broad experience in the international arena with our expertise in the major European markets."
"Mohamed brings the right energy to successfully lead YahLive. He shares our belief in the exciting opportunity to deliver a new TV experience to this market that YahLive brings. Mohamed's understanding of the regional broadcasting market will add considerable value to YahLive's positioning as the broadcasting option of choice," said Shawkat Ahmed, Yahsat's Chief Commercial Officer.
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Posted by Rima Ali Al Mashni
