BMW and MINI Lifestyle Boutique Opens in Dubai

In an unprecedented step for BMW Group dealers worldwide, AGMC, exclusive BMW Group importer for Dubai and Northern Emirates, introduced the BMW and MINI Lifestyle Boutique as a stand-alone concept in an up-market shopping mall.

The BMW and MINI Lifestyle Boutique is an opportunity for all BMW and MINI owners and enthusiasts to delve deeper into the worlds of the BMW and MINI brands.

The Continuation of "Driving Pleasure"
BMW's Lifestyle Collection

Innovation, dynamism, aesthetics and authenticity: the BMW Lifestyle Collection displays the same main characteristics as BMW automobiles, BMW motorcycles and BMW bicycles. Whether we are talking about a full-size vehicle, a miniature or an accessory, the BMW brand name is always associated with the highest standard of quality, flawless material, painstaking craftsmanship and striking design. And these features have been successfully incorporated in the lifestyle products as well, in line with the company's philosophy.

Jackets, leather articles, and sunglasses: all products are made in cooperation with the best partners in the respective industry. The materials used and the finished collection is subjected to the same certified quality controls as BMW cars and motorbikes. The materials are innovative, durable and functional.

BMW chief designer, Chris Bangle, who also supervised the development of the Lifestyle Collection, has defined the guiding principle: "Our collection derives its style form the essence of the brand name, because only coherent character can define an individual style." For BMW, credibility means only launching authentic products or designs. The credibility of the brand is a result of the overall message of everything BMW brings out.

The result is products that convey various faces of the world of BMW: the joy of movement and sensuous experience, intellectual agility, the Lifestyle Collection is every bit the equal of BMW automobiles. The iDrive is to the BMW 7 Series what the Z-watch is to the accessories: the first automatic digital watch in the world.

BMW has been bringing out accessories since the mid-70s. The BMW Lifestyle Collection has been in existence since 1997. It includes fashion and accessories, Free Spirit products (bikes, funboards, streetcarvers), miniatures, and the Kids' Connection for the "youngsters".

MINI Lifestyle: Individual and Cosmopolitan
MINI Collection

The MINI Collection was not only created having MINI drivers in mind, but also for people who can identify with this lifestyle. These people feel at home no matter where they are in the world, have been to numerous cities and countries, refuse to be pigeon-holed and permit themselves to do what they want. In addition to novel products such as the MINI one-shoe scooter, the MINI Collection also includes sassy fashion, accessories such as the MINI cuckoo clock and MINI miniatures. They'll help one truly live MINI - hearing, seeing and feeling it. The MINI Collection expresses everything that MINI is.

MINI has style and an inimitable design. It shows a face that won't be forgotten, that draws hearts and souls to it. It's in a class of its own, international, and borderless - in every sense of the word. MINI is not swayed by any trends or fads. In short, MINI is an individual, cosmopolitan and unique lifestyle.

The inspiration for the MINI Collection originates from the sensuous lines of the car. Fashion accessories follow the same shape, changing proportions and contrasts in a fascinating way. When choosing the materials and colours, the designers showed the endless amount of imagination they have - and how much humour. Some of the accessories are just as cheery as their bigger, four-wheeled cousin.

The MINI Collection is as lively as the MINI world itself. It is constantly being refined and opens the doors to an entirely new lifestyle.

The current BMW and MINI Collections are also available at BMW Group dealers and on the Internet at www.bmw-shop.com/lifestyle and www.mini-shop.com.