ACW Holdings: Main contractor takes over sites

Having handed over three of their five Dubai developments to their Main Contractors they have taken the vital step from preparatory site-works to formal construction.

General Manager, Mr Ian Pask said:

"We were fortunate in being a company that focused on the UK market, which meant that we were not exposed to a large number of speculative buyers, who in a recession may not be able to meet their financial commitments to their purchase, thereby risking the project as a whole."

"Our clients are end-users who came in to purchase property as a long-term investment. This has meant we are in a position to keep all of our projects in construction, ultimately through to completion."

At the start of 2009, ACW Holdings consciously revised their corporate strategy, moving away from a sales orientated approach, towards a focus on the construction of their buildings. This paradigm plays an important role in the current vitality of the company.

"In making the move from sales to an outlook solely based on construction, we renewed our commitment to our investors, to retain the clients we have and increase their confidence in our ability to deliver our projects through an increase of our transparency and corporate communication."

A quick tour of ACW Holdings' website shows a wealth of information about the progress of the developments and up-to-date information about Dubai.

"The Internet is the most powerful tool there is for any company for communicating to stakeholders, particularly those clients with an international base. When a major achievement is made in a project, that information and photographs can be online and available to investors almost immediately."

"It's important to show your achievements, and we have found site tours to be extremely valuable as a client experience. It is one thing to see a photograph online, but for first time buyers of off-plan property it can be difficult to understand what they're looking at it. A building is four walls and a roof. It sounds simple but there is a tremendous amount of work that goes into that."