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Monday, November 30 - 2009

Rymco unleashes the Infiniti FX limited edition models

Rymco announced that the new Limited Edition of Infiniti's best-selling vehicle FX is currently available in Infiniti Boutique and RYMCO HQ in Chiyah, and ready to hit the roads across Lebanon.

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  • Infiniti FX.
    Infiniti FX.
The Limited Edition FX models can either be ordered direct from the showroom floor or the individual body enhancement parts can purchased as an accessory kit and then retro-fitted on the second generation Infiniti FX35 and FX50 models.

The limited edition models have been developed by Infiniti in response to customer feedback from the Infiniti owner base. Many owners stated they were interested in mildly enhancing the appearance of their FXs to make them stand out further in the crowd.

The Limited Edition FXs come fitted with the following body enhancements parts: Front Protector, Side Sill Protector, Door Under Molding, Rear Under Protector and an Illuminated Kick Plate featuring the Infiniti logo. The overall appearance gives a slightly more aerodynamic or sleeker appearance which is complementary to the FX's distinctive styling.

"Ever since the introduction of the FX crossover this model has become the best-selling Infiniti model in Lebanon."


commented Abdo Sweidan, CEO of Rymco.

"The essence of the Infiniti brand is style and we believe these new Limited Edition versions of the FX will allow owners to express their individuality even further whilst doing so under the peace of mind of the Infiniti warranty."

Infiniti also intends to offer similar Limited Edition versions of other selected models in its Middle East product range in the near future.
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Notes and media contacts

About Rymco:
Rasamny-Younis Motor Company S.A.L. (Rymco) is a joint stock company that was established in 1957 in Lebanon. Rymco is one of the leading vehicle retail dealerships in Lebanon where it holds majority market share in the new vehicle retail industry and commands a considerable size of the used vehicle market. Rymco operates a chain of independent showrooms and stores, a bonded warehouse as well as state-of-the-art servicing and maintenance facilities. The company has an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe and China that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC), Renault trucks, Nissan Diesel (UD) and FAW trucks. RYMCO marine is another unit within the RYMCO operations specialized in the sales and servicing of boats under the brand name of Gulf Craft.

About Infiniti:
Infiniti is the fastest growing Japanese luxury automotive brand in the Middle East with a current product lineup including the Infiniti premium luxury G Sedan and Coupe, the EX35 luxury crossover, the FX35/50 performance crossover, the M35/45 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The lineup includes, advanced technologies such as the Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering.

Rymco
Charbel Abi Ghanem,
Marketing Manager
Tel: +961 1 273333
Fax: +961 1 274311

Memac Ogilvy PR
Blanche Baz
Account Manager
Tel: +961 1 486 066
Fax: +961 1 486 064

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