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Wednesday, December 2 - 2009

Nutro ties up with Modesh World to celebrate Hag-e-Laila

  • United Arab Emirates: Saturday, August 08 - 2009 at 09:25
  • PRESS RELEASE

To mark Hag-e-laila, the 15th day in the Islamic month of Sha'ban, Nutro, a popular biscuit and wafer brand in the region, tied up with Modesh World to treat thousands of visitors to its newly revitalised range of crispy wafers, yummy creams and biscuits.

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  • Nutro ties up with Modesh World to celebrate Hag-e-Laila.
    Nutro ties up with Modesh World to celebrate Hag-e-Laila.
Arvind Kumar, CEO of Strategic Food International Company (SFIC), makers of the Nutro brand said his company was honored to be a part of this auspicious occasion.

"In the Islamic calendar, Sha'ban is the most important month preceding the Holy month of Ramadan and the 15th of Sha'ban is a tradition observed throughout the region. We hope families and children enjoyed our products that have recently been relaunched with superior taste and attractive packaging after thorough research into the likes and dislikes of our local consumers," Arvind said.
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About Strategic Food International Co. LLC (SFIC):
Strategic Food International Co. LLC (SFIC) is a part of Britannia Industries Ltd and Khimji Ramdas Group. SFIC offers a wide spectrum of products under the brand Nutro, which is one of the leading biscuit brands in the Middle East. It is one of the largest biscuit and wafer manufacturing companies in the Middle East which also has the only Dubai based ISO 9001-2000 and HACCP certified wafer manufacturing plant. The company exports Nutro products to over 50 countries.


For more information, please contact:
Suhaib Abdullakutty
Editor
Dubai Shopping Festival Office
Level 1, Dubai - Department of Economic Development Building, Baniyas Road
P.O. Box: P.O. Box 25425, Dubai, UAE
Tel: +971 4 2235444
Dir: +971 4 2020579
Fax: +971 4 2235888

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