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Gulf Air website proves a super hit

National carrier Gulf Air's website gulfair.com has proved to be a super hit in 2009 with more and more customers taking advantage of the airline's 'Our Best Fare Guaranteed' promise.

Gulf Air's average web sales for the period January to July 2009 witnessed a record-breaking 160% increase over the same period last year. What's more, there has been an upward trend in bookings over the year with a 140% increase in online sales in July over the month of January.

"The growing popularity and success of gulfair.com shows that our strategy to attract more customers to book online is paying off,"
says Gulf Air Director Distribution & e-Commerce Mr. Lars Denlew.

"There are several factors which have proven to be major drivers for this enormous success. A big draw is 'Our Best Fare Guaranteed' promise, which assures our customers that the fares on gulfair.com cannot be beaten by any other website. And it's not just flights they can book online. We have also introduced a wide choice of hotels and car hire across the airline's network, which customers can book and get instant confirmation, making gulfair.com a one-stop travel shop for all our customers' business and leisure travel needs," he said.

He continued, "We have also made gulfair.com simpler to use. The state-of-the-art online booking tool features are straightforward and convenient to navigate making it quick and easy for our customers to book their flights 24/7. Importantly, our customers also have peace of mind when booking online at gulfair.com thanks to our safe and secure payment gateway with 3-D Secure VISA/MasterCard compliance."

Gulf Air launched its new internet booking engine in January 2008. Ever since the website has become an instant hit among the travelling public. In addition to buying air tickets online, customers can review their booking, check their flight status and get comprehensive information about the destinations Gulf Air flies to.
Gulf Air website proves a super hit.
Gulf Air website proves a super hit.
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Notes and Media Contacts »

About Gulf Air:
Gulf Air, the national carrier of the Kingdom of Bahrain, was founded in 1950 and is one of the oldest airlines in the Middle East. It is owned by Bahrain Mumtalakat Holdings Company.

Backed by more than half a century of experience, expertise and customer care, Gulf Air has established as a powerful brand and today, it is the carrier of choice for most people in the region. However, its goal has remained unchanged - the commitment to providing state-of-the-art flying experience, complemented by its traditional Arabian hospitality.

One of the prime objectives of the carrier is to connect Bahrain to the Middle East countries and the rest of the world. The airline offers customers the unique advantage of operating the largest network in the Middle East with non-stop flights while providing seamless onward connections to other destinations. Gulf Air's current network stretches from Europe to Asia, connecting 42 cities in 27 countries, with a fleet of 39 aircraft. The airline has code-share agreement with 15 airlines across the world offering a wider choice of flights that can be booked directly with Gulf Air.

In alignment with the dynamic growth plans of the Kingdom as laid out in 'Vision 2030', Gulf Air has embarked on a business strategy to re-fleet itself over the next five years to further strengthen its presence as a leading player. The airline has placed an order to purchase 24 Boeing 787 Dreamliner aircraft and another order with Airbus to purchase 35 aircraft that includes A320s and A330s.

Gulf Air is the Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2009 and London-based football club Queens Park Rangers.

For further information:
Ms. Katherine Kaczynska
Gulf Air, P.O. Box: 138. Manama, Kingdom of Bahrain
Phone: 00973 17338416

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