Dusit Dubai's Upselling Programme achieves 1 million Dirhams target

Dusit Dubai's Upselling Programme is the number one programme of its kind in Dubai and the Middle East. It is designed to provide effective approach to proactive upselling in the front office and the reservations department. The training received has been a vital tool and has resulted in offering better service and increasing potential revenue for the hotel.

The programme enhances the selling skills of the staff, thereby providing job satisfaction, reducing work-related stress and promoting efficient service. 'We are more than pleased on achieving the targeted incremental revenue of one million dirhams boosting bottom line profit for the hotel,' Michael P. Tiplady, General Manager of Dusit Dubai commented. 'The Upselling Programme implemented by Dusit Dubai has significantly added to the hotel's ARR and profit margins.'

'We are confident of our product and our ability to sell to the guests the added value service for an optional price, which make us very proactive and deeply concerned to satisfy our guests needs.' commented one of the front office staff.
Roger Hanna, Duty Manager, Dusit Dubai said, 'Our reservations staff attribute their success to their ability to first establish a rapport with the guest gaining their trust as the first stage in effectively introducing our Upselling Programme. We are very confident with our product and services and are able to list the benefits to the guests who are happy to take the option with full knowledge of the added value. In addition, there is an open channel of communication between the guest and the reservations team which shows how the Dusit staff care about every guest's needs.'