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Saturday, November 21 - 2009

Sony Gulf launches new series of Walkman MP3 players

  • United Arab Emirates: Tuesday, August 11 - 2009 at 12:26
  • PRESS RELEASE

Sony Gulf, the regional arm of consumer electronics giant Sony, announced the launch of a new ultra-compact MP3 player - the Walkman NWZ-B140F series, featuring its innovative Zappin technology and a Quick Charge function for extended battery life.

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  • Sony's Walkman NWZ-B140F series.
    Sony's Walkman NWZ-B140F series.
Available in four new vibrant colours of pink, red, orange and black, the new Walkman NWZ-B142F and NWZ-B143F models are available in 2GB and 4GB capacities respectively, ideal for enthusiasts who cannot live without their music even while on the go.

Exceptionally trendy and compact, the gadget offers users an array of audio capabilities from MP3 playback to voice and FM recording, as well as options to record speeches or instructions.

Weighing just 26g, the aesthetically designed player features the new Zappin technology developed by Sony. When activated, the technology allows easy browsing by playing just the main portion of each song in the music library. The interface also enables users to scan their music without viewing the display screen to navigate and find music tracks, allowing them to continue their activities with no interruptions.

Incorporating a Bass Enhancer, the Walkman B-series does not compromise on sound quality and offers users enhanced music playback. It is outfitted with a convenient BASS button that helps to easily select the Bass Enhancer mode for enjoying music with a more dynamic surround. The Equalizer function lets users select preferred sound modes, pop or rock, according to the genres of their choice.

Designed to experience easy uploading, downloading and playback of audio files, the MP3 player has a direct high speed USB connection and drag-and-drop interface built into the latest Walkman. It also integrates multiple language support for its menu display.

The MP3 player allows users to enjoy up to 18 hours of non-stop music on a single battery charge. Its 3-minute Quick Charge function offers audio playback of up to 90 minutes.

The Walkman B-series comes bundled with headphones for convenient plug and play and is available at Jumbo Electronics and major retail consumer electronic stores in the UAE.
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Notes and media contacts

About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centres reinforces Sony's presence in key markets in the region.

For media inquiries, please contact:
Sony Gulf FZE
Neil D'Sylva
Tel: (971)-4-8815488
Fax: (971)-4-8817808

Jiwin Public Relations
Muhannad Al Badri
Tel: 971 4 361 3572
Mobile: 971 50 8559907

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