A vast majority of Internet users in Jordan use international players for their email accounts

When asked about which chatting software/website they use, 61.6% of respondents reported using MSN Messenger. Yahoo Messenger ranked second with 54.6% of respondents.

A new survey of the Internet users in Jordan was concluded by the Arab Advisors Group on June 2009. The survey report, A Survey of Internet Use and Online Advertising Consumption and Effectiveness in Jordan, was released on August 3, 2009 and provides the results of the survey. The survey covered media consumption habits, online habits and trends, online advertising and online security.

The survey report has 87 pages and 94 exhibits. Please contact the Arab Advisors Group to get a copy of the report's Table of Contents. The Arab Advisors Group now avails a secure online payment option for purchasing its reports.

Respondents were randomly targeted by receiving an email shot in their inbox to ask them to fill the survey in cooperation with major online players in the region. The survey results encompass answers from 555 respondents that passed rigorous quality control checks that included confirming the email addresses and randomly confirming answers with the respondents.

Quality control was conducted by Arab Advisors Group's team. The survey was conducted on the general Internet population. The online survey yields a confidence level of 99% with a margin of error of less than 6%.

"Arabic was the preferred language for reading and listening on the Internet amongst respondents. However, English was the preferred language for writing on the Internet. Preferences for languages other than Arabic and English lag far behind,"

Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst commented.

The Arab Advisors Group divided the survey questionnaire into two main sections probing Internet users' views, use and perceptions of Online habits and trends and Online advertising.

The sections provide a balanced focus on the following areas:
Online habits and trends
• Internet usage
• Online activities
• Online shopping
• Email use
• Browsing patterns and preferences
• Chatting websites and/or software used
• Internet search use patterns and preferences
• Frequency of reading blogs
• Membership in forums

Online advertising
• Awareness of the different online advertising tools: ad banners, sponsored links, ad emails and pop-up banners
• Perception of online advertising.

The Arab Advisors Group's team of analysts in the region has produced 1,600 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served 545 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.