International exhibitors to introduce key innovations in automotive aftermarket

The exhibition, which is held in 10 countries across the world, besides the Middle East, will also showcase the products of leading automobile manufacturers and specialist dealers from countries such as Germany and the United Kingdom.

'As part of the ongoing drive to raise awareness with customers, ACME is this year participating in Automechanika Gulf. ACME is pleased to have this co-operation as the organisers of Automechanika Gulf, EPOC Messe Frankfurt, have confirmed that none of the exhibitors will be allowed to display counterfeit parts,' said Pia Pacovsky, Brand Protection, DaimlerChrysler Middle East, and a member of ACME.

According to some estimates, up to one in three traders of car parts in the UAE could be selling fake car parts with an estimated value of US$200 million per year. Fake car parts can result in death or serious injury for the people travelling in a car fitted with fake products. In response to this harmful, criminal trade some of the most well known vehicle manufacturers from Europe, Japan and the US (Audi, BMW, Ford, General Motors, Honda, Landrover, Mercedes-Benz, Mitsubishi, Nissan and Toyota) set up ACME, which covers the Middle East and Levant.

The main objective of ACME is to raise awareness with consumers, traders and government about the safety issues involved in the use of fake car parts and the threat they pose to the public. ACME has approached government departments, in the UAE in a drive to raise awareness of the endemic problems concerning fake parts. ACME conducts technical assistance seminars for officials in the UAE involved in the front line fight against fakes to enable them to tell the difference between the fake and the genuine.

'All the well known car manufacturers are represented in the Middle East. The region boasts of one of the highest per capita levels of car ownership in the world. The general split of vehicles on the roads are Japanese 48%, European 26%, USA 17% and others 9%. Low fuel costs and high incomes contribute to the growth of the automotive aftermarket sector in the Middle East and the demand for quality after sales service and genuine spare parts. Autotec Automechanika is a good forum for the automobile industry to raise awareness on the importance of genuine aftermarket parts and ACME participation in this show will send the right message across to both the trade and customers,' said Michael El Nayal, Managing Partner EPOC Messe Frankfurt.

Automechanika will serve as a platform for leading manufacturers in the automotive aftermarket industry to showcase their innovations besides offering advice on brand protection and auto-repair to vehicle workshop dealers and customers.

DaimlerChrysler Middle East will be promoting its quality after sales services through its regional general distributors at the Automechanika exhibition. The world's fifth largest automaker will highlight a range of after sales topics including spare parts, service, accident repair, brand protection and insurance on its purpose-built two-storey, 108 square-metre stand at the show.

In addition to the displays, there will be a series of presentations from professional experts followed by Q & A sessions. 'The exhibition gives us the opportunity to showcase our world leading after sales expertise to those in the fleet, workshop and wholesale industries,' said Hans Joerg Fiedeldei, Director After Sales, DaimlerChrysler.

CMC Bosch will be introducing an array of products at Automechanika. These include the new range of Reflex shock absorbers from Monroe. When this Impact Sensor device senses a bump in the road it opens in 12 milliseconds, allowing Reflex to absorb the impact. The switch then closes in 15 milliseconds to return to firm compression. The company will also focus on the Bosch Diesel Workshop Partner system, the first phase of the set up of a Bosch Service Network in the UAE as well as display the latest product line of tyre changers from Bosch.

Another key exhibitor at Automechanika is diagnos.co.uk Ltd., which specialises in producing high-quality diagnostic tools for independent workshops, enabling them to provide service and repair to the same standards as specialist dealers. The users remain entirely independent and can provide their customers with unparalleled service, without waiting for dealership availability or paying dealership prices.

The Autologic® systems from diagnos.co.uk, come in compact, rugged flight cases, complete with installation and training, and an extended three year warranty. They use simple touch-screens and extensive help menus which provide real-time data. All software revisions and upgrade modules of Autologic are available free to users via the website.

Karcher from Germany which is known for its manufacturing expertise in environmentally friendly machines with high performance and innovative cleaning technology will exhibit their range of equipment for car washing at Automechanika. This includes simple high pressure washes, brush type washes and a combination plant using high pressure and brushes. Karcher offers a choice of different installations which takes into account the type and degree of soiling, the required vehicle throughput as well as vehicle shapes and surfaces. Karcher FZE supports its sales partners in the Middle East.

Dubai is the latest venue to join a long line of venues worldwide, where the Automechanika exhibition has been held successfully. Messe Frankfurt organizes the Automechanika exhibitions in a variety of locations including St. Petersburg (Russia), Buenos Aires, Beijing, Guangzhou (China), New Delhi, Istanbul, Mexico City, Kuala Lumpur and Frankfurt.

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