'Dollar Deal' proves to be massive hit at Coral Hotels and Resorts

The Coral properties in the UAE and Saudi Arabia offering the promotion saw a high influx of guests, thus bucking the trend of falling RevPAR being recorded in the industry across the Gulf.

The outstanding deal gives guests a chance to stay for two nights at a promotional summer rate while enjoying the third night for a special rate. This superb offer is on until mid September.

Rushdi Al Ashkar, Regional Director of Sales for Coral Hotels & Resorts, and the initiator of the promotion, said:

"The Dollar Promotion has been a runaway success at our hotels and is undoubtedly the biggest bargain of the season. It holds great benefits for travellers and offers excellent value for money as there are absolutely no hidden charges. The mood of the times is definitely low, but it's just at such times that people are looking to save and that's how this promotion struck the right chord with our clients. Within a span of 6 weeks the offer has produced over 1670 room nights at four of the participating Coral Hotels which is truly remarkable."

Rushdi said, "To see our performance shoot up this way in the middle of the economic downturn brings a big cheer to all hotels, especially after the unprecedented and shocking plunge in business in April."

Coral's acknowledged strength in communication was once again evident.

Playing a pivotal role in creating a buzz around the promotion was MPJ - Marketing Pro-Junction. Vice-President of the agency Hina Bakht said, "The Dollar Deal turned out to be a big attraction for tourists and was instrumental in driving both domestic and international business. It caught on very well with the media too and generated massive press coverage. The outstanding results demonstrate the possibility of improved performance at properties through promotions that offer guests great value while still holding price integrity."