Taj Palace Hotel Dubai gears up for ATM 2003

"Although we are represented at the Dubai stand under the DTCM umbrella and at the Indian Pavilion in the West Hall area, we opted to stick to our strategy of the previous two years. We will be taking our own stand this year as well," said Yannick Poupon, General Manager, Taj Palace Hotel Dubai. "The Taj brand was still quite new last year and just starting to get recognition in the Middle East as a niche hotel. This region is a very important market for us. In the short time since we opened, we have made a big impact and captured a significant share of the market. Our target at the ATM this year is to reinforce our corporate and leisure business. We have upgraded our conferencing and meeting packages along side our wedding and banqueting packages. We'll also be focusing on our outdoor catering business. Our Taj Ayurvedic Spa and our theme restaurants, which have carved their own share of customer loyalty, will continue to benefit from the exposure at ATM."

Visitors flocked to the Taj Palace stand last year to experience the magic of the hotel's luxurious brand of hospitality. Tired visitors were treated to a traditional Ayurvedic massage performed by the hotels' experienced therapists from the Taj Ayurvedic Spa. "Our Ayurvedic massage samplers were a big hit last year," elaborated Poupon. "We'll be repeating the sampler massages again this year. It's a great way for people who are unfamiliar with Ayurveda to get themselves acquainted."

The Taj Palace gained a number of new contracts from major Travel and Tour Operators as a result of their participation at the ATM last year. Room and wedding bookings also saw a marked increase when during last year's 4-day fair, Taj Palace received ten wedding bookings at the stand itself.

"DTCM has planned a series of travel and trade shows for the remainder of the year, and Taj Palace remains one of its ardent supporters in promoting Dubai as the region's premiere holiday travel destination. As such we will be joining their promotion blitzes in emerging markets like South Africa, Moscow and a lot more. We are confident that the percentage of the travel and tourism traffic will flourish increasingly in the months to come." concluded Poupon.