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Sunday, November 22 - 2009

Rolls-Royce brings new bespoke phantoms to the Middle East

  • United Arab Emirates: Wednesday, August 12 - 2009 at 13:23
  • PRESS RELEASE

Rolls-Royce Motor Cars has developed a new Phantom Bespoke Collection exclusively for the Middle East.

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  • Rolls-Royce Phantom Bespoke.
    Rolls-Royce Phantom Bespoke.
Just six cars will arrive in the region as of August.

Inspired by the heritage of the region the new Middle East Bespoke Collection is a showcase for Rolls-Royce Bespoke design. This service allows customers to commission their perfect car, designed and engineered down to last detail.

The Bespoke team at Goodwood is skilled in sourcing new paints, materials and engineering solutions in order to create exceptional and often unique cars.

This particular Bespoke Collection draws heavily from the colours of the region. The beautiful warm sunsets and vast sand dunes inspired a finish of Arizona Sun as a top two-tone finish over English White.

A hand painted coach line in Arizona Sun runs the length of the car and accentuates the Phantom's graceful lines.

The interior is finished in two natural grain leathers: Creme Light and Saddle Tan combine to create a luxurious and calming environment that also perfectly complements the cars exterior finishes. A key interior features is the first application of hand knotted silk rugs.

Finished in a geometric pattern they sit atop Moccasin carpet. Silk rugs are synonymous with the Middle East and they bring a palatial sense to the Phantom's cabin whilst reflecting the regions taste for natural, authentic materials.

The interior is also finished with Mother of Pearl inlays to the control knobs and an iconic silver inlay dhow sail design to the door cappings and fascia panel.

"The Middle East has always been a driving force behind our Bespoke programme. As such we are delighted to be introducing this new collection exclusively for the region. "


said Peter Schoppmann, Regional Director of Rolls-Royce Motor Cars.

He continued: "Last year every car handed over to a customer was a Bespoke car, this year we see even richer Bespoke specifications in the region."

Every Rolls-Royce is hand-built and hand-finished to an exceptional standard. Combining outstanding features with luxurious design and unparalleled performance, the Middle East Bespoke Collection continues the Rolls-Royce tradition of producing the world's most sought-after luxury car and is exclusive to the Middle East.
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Notes and media contacts

Broadcasters can access the latest Rolls-Royce Motor Cars footage at:
Rolls-Royce Motor Cars
Frank Tiemann
Corporate Communications Europe and Middle East
Tel. +49 89 382 29581

Arabic inquiries contact MCS/Action, Dubai
Mutasem Shadid, MCS/Action
Tel. +971 50 540 0930

Mutasem Shadid
Senior PR Account Executive
Action UAE FZ LLC
410, Building 8, Dubai Media City
P.O. Box 20970, Dubai, United Arab Emirates
Tel: +971 4 369 3495
Fax: +971 4 3908161

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