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Thursday, December 3 - 2009

DMA launches "Musharaka"

  • United Arab Emirates: Thursday, August 13 - 2009 at 11:20
  • PRESS RELEASE

The Department of Municipal Affairs (DMA) is the first Government entity in Abu Dhabi to launch a Knowledge Management (KM) framework.

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  • Participants in the Knowledge Management (KM) framework.
    Participants in the Knowledge Management (KM) framework.
This launch was followed by the first "Cross Municipality Knowledge Champions" workshop held at the Armed Forces Officers Club in Abu Dhabi on Monday, 3 August.

The KM project is an example where a new technological platform is combined with cultural and people-trend factors to enhance employee performance, productivity and ultimately boost customer service. Employees will be able to explore, learn and share world-class practices that are essential to their performance and also suit their own learning and personal advancement goals

The project, named "Musharaka - Excellence through Knowledge" is a result of collaboration between the DMA and the Abu Dhabi, Al Ain and Western Region Municipalities. Mouchel Management Consulting has been contracted to design and develop the "Musharaka" system, and will launch the full first wave of KM initiatives by the end of 2009.

H.E. Rashed Al Hajeri, Chairman of the DMA explained:
"Knowledge Management starts by creating a more collaborative work ethic, where people use technology to share information and do their jobs more effectively. In the mid- to long term, residents and businesses can look forward to better, faster and quality driven municipal services that will be delivered by our staff. These world-class provisions of technology and tools will result in a culture transition to create more productive and better informed employees that have the passion and know-how of servicing the residents across the Emirate."


Al Hajeri Added: "by launching the DMA's "Musharaka" project we also fulfil a sub criteria of the Abu Dhabi Business Excellence Awards and highlight our commitment to the vision of H.H. Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates and Ruler of Abu Dhabi, and the efforts of H.H. Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, in driving the government of Abu Dhabi to be one of the world's leading governments."

"Musharaka" primarily aims to improve the quality and efficiency of services provided to residents by empowered employees. The new tools will improve the management of municipal business and support a free flow of information sharing, create higher levels of awareness and continually update on best practices.

The new system will ensure that knowledge which is currently difficult to identify or access is made easily available to all employees. The project will also improve the transfer of knowledge and skills between consultants and municipal employees, and later on between the DMA and other government entities.

Knowledge Management systems are globally recognised as essential tools in supporting the ambitious growth of services within municipal governments, and have contributed to the advancement of skills and capacity of staff that are required to fuel the creation of government workforces that believe in better service quality.

Earlier this year, Ali Jaber Al Yafeai, DMA's Division Manager for Business Support, headed a delegation that visited the UK in November 2008 to investigate how Knowledge Management works in other government organisations. The delegation observed that Knowledge Management led to success of the National Health Service's National Programme, one of the largest civil programmes currently taking place anywhere in the world.

Al Yafeai commented: "Knowledge Management is essential to support the strategic goals of the DMA and the Municipalities. We hope for it to be a successful pilot project that would be adopted by other government entities across the Emirate in the near future"

The DMA's plan for "Musharaka" is an initiative that goes beyond the hardware implementation of IT systems for knowledge sharing and has the potential to place all Abu Dhabi municipalities on the world map as a benchmark for leading a work-culture transition that adopts best practice principles and combines it with local cultural values.

Currently a number of "Quick Win" initiatives have already been successfully implemented by the project team. These include; induction courses for all new municipal employees to help them quickly gain an understanding of their working environment, a directory of people and skills to help staff identify others who can help solve problems and "Lessons Learned" initiatives to share findings from completed projects. These activities are overseen by newly established Knowledge Management Offices in each municipality.

The Knowledge Champions workshop was a platform of sharing knowledge and experience. The Knowledge Champions from each municipality shared their personal experiences of "Musharaka" so far, recognised the successes already achieved during the initial "Quick Wins" phase of the project, and discussed the opportunities for further improvements. It was attended by 60 staff members from the DMA and the Abu Dhabi, Al Ain and Western Region Municipalities.

The delegates were addressed by DMA Chairman HE Rashid Mubarak Al Hajeri, who highlighted the importance of this project in achieving the goals of the Abu Dhabi Executive Council, and presented awards to four winners of a "Best Knowledge Document" competition, launched earlier this year by the DMA.

According to Al Hajeri the role of the Knowledge Champions is to encourage greater sharing of knowledge between their colleagues across the municipal system, which was the core focus on the workshop. Al Hajeri highlighted that having Knowledge Champions within the municipal system will help improve staff skills and enhance the services delivered to residents.

He added: "The work of these individuals will be key to the success of 'Musharaka'."
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Notes and media contacts

About Department of Municipal Affairs:
The Department of Municipal Affairs (DMA) commenced operations in May 2007, following the Abu Dhabi Executive Council's decision to integrate the Emirate's municipal system. As a new government entity, the Department of Municipal Affairs was created to lead, coordinate and oversee three municipalities in Abu Dhabi, Al Ain and the Western Region. The DMA has a regulatory role while the service delivery and operations are at the municipality level.

On the 5th of May 2008, the Department of Municipal Affairs along with the Abu Dhabi Municipality, Al Ain Municipality and Western Region Municipality embarked upon a new municipal services journey, with the signing of the historic Municipal Charter which aligns the DMA and three municipalities towards greater collaboration and cooperation.

For further information, please contact:
Department of Municipal Affairs
Mrs. Amal Al Jarwan
Tel: 971-2-4030311
Fax: 971-2-6777755

Impact Porter Novelli
Mr. Najib Faris
Fax: 971-2-4457078

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