• HSBC

BenQ launches the latest ultra-portable netbook

  • United Arab Emirates: Thursday, August 13 - 2009 at 11:28
  • PRESS RELEASE

BenQ officially launched today their latest ultra-portable netbook, the 11.6" display Joybook Lite U121 Eco.

"Eco" for "economical" and "ecological," the U121 Eco impresses and captivates with dreamy full features and green engineering and packaging.

Joybook lite U121 Eco weighs a mere 1.3kg ultra light weight, boasts a large 11.6" LED backlight display, ample 160GB storage capacity, a bigger and more user-friendly full size keyboard and longer battery life. Take-anywhere mobility is sure to please with comprehensive connectivity, and large capacity hybrid storage drive. Solid office performance plus uninhibited Internet bliss - all uncompromised by the practical price tag - also have consumers grinning with glee. And love goes beyond the immediate consumer with the U121 Eco's environmentally-conscious engineering that keeps the earth Lookin' Great.

"From its portability to its affordability, the U121 Eco empowers consumers with the freedom to enjoy digital entertainment without hesitation. It's engineered to be a carefree go-everywhere companion for a fun digital lifestyle. Its green design likewise reflects BenQ's spirit of 'Enjoyment Matters.'"


said Manish Bakshi, General Manager of BenQ Middle East and Africa.

Go Easy on Your Eyes


U121 Eco pampers users eyes with 11.6" (1366x768, high resolution) extra large 16:9 LED backlit wide screen display, With a 70% increase in viewable space, giving a break from constant squinting, in comparison with the 10" netbook display. The U121 eco features ultra vivid technology that works hand in hand with the LED display to boost the brightness of the high gloss widescreen surface. Along with the 8ms response time, a vibrant and noise free image to enjoy.

Features to Fall For


The U121 Eco has a unique function of quick charge, with quick-charge capability the U121 Eco lets users recover 80% battery life in just an hour's worth of charge. And there's more to love: The U121 eco allows users 100% typing with its 100% full size keyboard to type freely and avoid constantly hitting the wrong keys. Its 2.0W speakers give consumers to enjoy the 360 blasting sound effect of the SRS Tru Surround sound HD Technology. Instant video sharing is irresistible with the high-resolution 1.3MP webcam (with WebCam Companion3 and Magic-i Visual Effects 2)

Portability that Pleases


At an easy-to-tote 1.3kg and boasting unlimited connectivity via high-speed WiFi, 802.11 b/g/n WLAN card, optional Bluetooth 2.1, and optional 3.75G HSUPA, the U121 Eco gives users full freedom to explore the Internet from anywhere. Plus, users can store a mega multimedia mobile library by upping the 32GB SDD storage with the 500GB HDD for an ample 532GB total memory capacity (optional).

Enamoring of the Environment


Besides just economical, the "Eco" also denotes the U121's ecologically-minded design. Certified Energy Star, Taiwan/China/Japan Green Labels, and EPEAT Silver, the U121 draws 40% less power than the previous generation courtesy of Intel's least power-consuming processor, the Atom, and the mercury-free, low-energy LED screen. Over the product's life, 75% of the mechanical elements and 70% of packaging are also recyclable. The U121's aesthetics also speak of environmental devotion: an ocean blue color option calls to mind the need to protect Earth's marine beauty from pollution; an arctic white option beckons attention to preserving the pristine ice caps from global warming.

The Joybook Lite U121 Eco will be available from 1st August, 2009 in Middle East and Africa allowing end users to choose colours from arctic white, ocean blue and black.
JB Lite U121 Eco 45 back-blue media.
JB Lite U121 Eco 45 back-blue media.
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Notes and Media Contacts »

For further Information please contact:

Celio Braganca
Asst. Marcom Manager
BenQ Middle East & Africa
TEL :971-4-2991000
FAX :971-4-2990808
Direct:971-4-6026744

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