The company, currently represented in the region by general sales agents, says outbound travel from the Middle East is now its core business having grown from a standing start of just five regional clients in 1994 to hundreds last year.
"As flight times shorten and people learn more about Australia we foresee big potential for growth, especially now that Emirates flies to three Australian destinations and plans to launch flights to Brisbane later this year," said Liz Smith, Chairman, Lizid Travel Australia.
LTA now plans to develop its product-line for Middle East travellers.
"At this year's Arabian Travel Market we will launch golfing holidays in Australia and health and wellness vacations," said Smith.
LTA is one of 11 exhibitors from Australia registered for Arabian Travel Market 2003, which will be held at the Airport Expo Dubai, United Arab Emirates from May 6-9.
Despite recent uncertainties in the region, Reed Travel Exhibitions, which organises Arabian Travel Market, says space contracted for the show to date is still up on last year.
"There remains extremely strong participation from the Asian-Pacific region," explained Matt Thompson, Group Exhibition Director, Overseas Events, RTE. "Currently there are more than 50 countries signed up for ATM. Stand bookings are still coming in, particularly from within the Middle East and Asia."
To date, some 556 exhibitors from 55 countries have contracted for Arabian Travel Market 2003.
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Lizid Travel Australia looks for permanent Mid East presence/joint venture
- United Arab Emirates: Sunday, April 13 - 2003 at 11:49
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Lizid Travel Australia (LTA), a specialist inbound tour operator for Australia, New Zealand and Fiji, says it is currently investigating the feasibility of a permanent Middle East presence, or joint venture.
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Anne-Birte Stensgaard, News EditorSunday, April 13 - 2003 at 11:49 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / 4C.
This article was updated on Tue Oct 28 2003.
Notes and Media Contacts »
ABOUT THE ARABIAN TRAVEL MARKET ORGANISER:
Reed Travel Exhibitions is part of Reed Exhibitions which manages over 450 events in 32 countries, serving 49 different industries in 12 key sectors with some 156,000 exhibiting companies and over 9 million visitors per event cycle.
As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.
Reed Elsevier's business titles are closely linked with Reed Exhibitions' activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world's leading provider of on-line information services and management tools.
Reed Travel Exhibitions organises 13 events world-wide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), Asia Business Travel Market, International Golf Travel Market, La Cumbre, Top Resa, Mediterranean Travel Fair, International Luxury Travel Market and ICCA Exhibition, in association with the ICCA Congress.
For further information: MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 3902961; fax: +9714 3908161. Or visit Arabian Travel Market online at:http://travel.reedexpo.com
Reed Travel Exhibitions is part of Reed Exhibitions which manages over 450 events in 32 countries, serving 49 different industries in 12 key sectors with some 156,000 exhibiting companies and over 9 million visitors per event cycle.
As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.
Reed Elsevier's business titles are closely linked with Reed Exhibitions' activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world's leading provider of on-line information services and management tools.
Reed Travel Exhibitions organises 13 events world-wide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), Asia Business Travel Market, International Golf Travel Market, La Cumbre, Top Resa, Mediterranean Travel Fair, International Luxury Travel Market and ICCA Exhibition, in association with the ICCA Congress.
For further information: MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 3902961; fax: +9714 3908161. Or visit Arabian Travel Market online at:http://travel.reedexpo.com
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