• HSBC

LG launches new mobile phones with unique embedded Islamic features

  • United Arab Emirates: Monday, August 17 - 2009 at 11:05
  • PRESS RELEASE

LG Electronics (LG), a global leader and technology innovator in mobile communications, has today set a new benchmark in regional innovation with the launch of two new handsets exclusively equipped with Islamic features.

The newly launched LG GD335 and one of LG's most popular phones, the LG KP500N, have integrated Islamic applications, uniting the requirements of every Muslim with high, innovative technology.

Launching across the region this August, pan-Arab consumers will benefit from a number of special features, including a Qiblah indicator that uses an inbuilt longitude and latitude orientation or city references that, when used in comparison to the magnetic north, indicates the direction of the Qiblah. The two phones also come complete with Adhan and Salah prayer time alarm functions as well as Quran software, the Hijiri calendar and a Zakat calculator. With Ramadan approaching, the features will be a welcomed benefit during the holy month.

"We've worked very hard to understand our customers and develop products based on their individual needs and have once again pushed the very limits of innovation with our Islamic feature phones. In an effort to offer a more personalized and upscale experience for our Muslim consumers, we developed and embedded these features in the GD335 and KP500N phone to provide a totally new concept in mobile telecommunications,"


said Mr H.S Paik, President LG Electronics Gulf FZE.

Key to LG's success in innovation has been its dedication to consumer insights during the planning and design phase. LG made it top priority to better understand customers' needs when it came to the GD335 and KP500N phones and this has resulted in integrated features that are almost "tailor-made" to meet the needs of every Muslim worldwide.

With its slim 11.9 mm body, LG's KP500N is a slim and lightweight handset fully equipped with key features such as a 3.2 megapixel camera, 3D accelerometer and an Active Flash User Interface with vivid widget icons to provide easy access to commonly used functions. The LG GD335 features a 2 megapixel autofocus camera that displays photos on a high resolution 2.2 inch GVGA touchscreen.

The handset also has a MP3 player and can hold up to 1GB of music, photos or data. In addition, it has Bluetooth compatability and enhanced battery capabilities through the built in light sensors.
Islamic feature phones.
Islamic feature phones.
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For media information:

Zeina Abdulla or Shaden Abdellatif, LG-One
Tel 971 4 3344930
fax 971 4 3344923

About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7bn, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.

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