130 global brands confirmed for Who's Next and Premiere Classe Dubai

Notes and media contacts

A full list of exhibitors can be viewed at http://www.whosnextindubai.com/pages/marques.html

Focus on 8 designers:

- AMERICAN VINTAGE Women's wear / France / www.am-vintage.com

American Vintage's name was created during designer Mikael Azaoulay trip to the United States of America in 2005 and over the past four years his determination has helped him create a brand that is feminine, simple, sensual, pure, light, romantic and most importantly at a fair price.

The Spring Summer 2010 collection is rustic and elegant and uses materials such as silk, cotton and light natural pastel colours and hues to reflect freshness, poetry, lightness and joy.

American Vintage is represented in many outlets across 20 countries in the Old Continent and Asia and is currently expanding its market in the US with its two showrooms in New York and Los Angeles.

- CECILIA PRADO Women's wear / Brazil / www.ceciliaprado.com.br

Brazilian designer's hand-made contemporary self titled brand Cecilia Prado uses unique styles that mix knitting and other fabrics together to bring out the beauty and sensuality of a woman. She takes her inspiration from people, moments, facts, objects, feelings and experiences.

Cecilia's Summer 2010 collection reflects her trip to Istanbul highlighting the Turkish colours, prints and motifs of its rich culture while the natural palette and materials such as cotton laces, Jacquard stripes, handicraft work and metal medals gives the collection a modern aura.

Cecilia Prado collections can be found in nationally across Sao Paulo, Rio de Janeiro and Brazil and internationally in Bahrain, Dubai, New York, Tokyo, Istanbul, Germany, Saudi Arabia, Belgium, Chile, Egypt, Spain, France, Greece, Hong Kong, Italy, Japan, Kuwait, Lebanon, Portugal, Puerto Rico, Qatar, Taiwan, Turkey, USA, and Venezuela.

- ELAIDI Women's wear / Turkey / www.elaidi.net

Designer Mehtap Elaidi worked in maritime logistics after her years at University until 2000, when she saw her childhood dream come true with her first ELAIDI boutique in Istanbul, three years after she opened her second boutique and then decided to conquer global markets. In 2008 she launched her second brand, Kaf'dan for exclusive white and black shirts and accessories.

Origamic folding, multi facades and surfaces with colourful combinations in playful volumes are the essence of her Spring Summer 2010 collection. The collection sees many experimental yet trademark cuts, white dresses, shirts and tunics, which can be worn with or without trousers, long voluminous jackets and surprising details.

Elaidi creations are available in several Turkish cities, including Istanbul, Bursa, Balýkesir, Adana and they are also sold in France, Spain, Ireland, Italy, Spain, Kuwait, Bahrain, Saudi Arabia, Australia and the USA.

- HANNOH Women's wear / France / www.hannoh.com

German Hannoh Wessel worked at Lecoanet Hemant Haute Couture where he did his apprenticeship and after years of collaborating with different designers in Paris, he started his independent work. In 1993 his women's wear Label HANNOH was born and 10 years after Hannoh launched H+ PAR HANNOH.

For 2010 Hannoh works with long, flowing silhouettes that can be draped naturally and uses colourful fabrics such as cotton voile, cotton crepe, linen and ramie combining both sophistication and lightless.

In addition to his own shop in Paris, today, both HANNOH and H+ PAR HANNOH are sold all over the world by 110 multi-label shops including France, USA, Germany, Italy and Japan.

- LITTLE MARCEL Women's wear / France / www.littlemarcel.com

Little Marcel was created in a seaside resort in the South of France by Lynda Leseigneur and Eric Schieven in 2006. A "Marcel" (tank-top) designed for Lynda immediately won the hearts of friends and relatives and before long Eric and Lynda had 500 Little Marcel outlets in France, Spain, Switzerland and Italy.

The brand is timeless, fun and key features include colourful tops, flamboyant colours mixes and also saw the sailor hit of Summer 2008 in succeeding collections. Over 200 pieces from t-shirts to dresses, underwear, swimsuits and bath towels are featured in the 2010 collection together with a new line of Jeans dubbed "Le Denim de Little Marcel".

Little Marcel products are also sold in multi-brand stores such as Pepe Jeans, Le Temps des Cerises, Freeman T Porter or Diesel.

- MARIE-LAURE CHAMOREL Jewellery / France

Marie-Laure started her career with an internship at Azzedine Alaia's studio and then worked with designer Mena Tilbert whose clients include Stella McCartney and Nina Ricci. Shortly after, during one of her meeting with her friends, the idea for her unique jewellery emerged and her design journey started as soon as she was introduced to Who's Next & Premiere Classe.

Drawing inspiration from her dreams, Marie-Laure's Spring /Summer 2010 jewellery collection is centred around silk and python, her two favourite subjects. Her passion for architecture, decoration and lace can also be found in her designs.

Today, Marie-Laure has forty outlets including United Arrows, Isetan in Japan and Frank & Fils in Paris.

- NATHALIE SEVIKIAN Jewellery / France / www.nathaliesevikian.com

Born in the South of France and graduated from the Antwerp International Gemmological Institute, Nathalie Sevikian established herself in Paris years ago. Today she is an aspiring designer who works with 18k gold, diamonds, coloured stones and even silver and vermeil.

Her designs represent an exclusive balance between the past and present and are a dedication to princesses and pin-ups of modern times.

Her four collections - Cosmic (spheres, earth), Aphrodite (roses, love), Gingko (leaves, art Nouveau), Yoni (conch shells) - reflect fine jewellery and handpicked vintage pieces from the 20's to the 50's.

- REPETTO Shoes / France / www.repetto.com

Historic brand Repetto story began in 1947 when Rose Repetto created the first dance shoes, and since then renowned clients such as the Opera National de Paris, Opera de Lyon, Les Ballets de Marseille and Bordeaux, Champagne Ballet and many dance professionals and enthusiasts bear Repetto shoes and apparel. The legendary ballerina shoe is constantly recreated with new materials and colours and exclusive manufacturing techniques that make each shoe fit perfectly.

The SS 2010 collection pushes the limits of dancing by creating the classic ballerina and developing high heels while natural and skin shades and colours, oriental inspiration are some key features for next year.

Repetto famous ballerinas and dance bags are available in over 400 outlets in over 30 countries around the world.

About Who's Next & Premiere Classe:

For more than 20 years, Premiere Classe is the only trade show in the world dedicated to the entire fashion accessory sector ranging from handbags, jewellery, shoes, hats, scarves, belts, gloves to even umbrellas. The show is a market pioneer renowned for edifying novelties and key values in the accessory world.

Amongst the many trade shows that take place in Paris, Who's Next has been standing out for over 15 years with its unique spirit defined by a deliberately offbeat vision of fashion and its strong viewpoints. Who's Next aims to constantly guide and stimulate the press and buyers' desires by introducing them to new products as well as providing them with avant-garde and pertinent fashion information.

For further information, please contact:

Kishani Gunasekera
PR account manager
Majlis PR & Communications
A member of Worldcom Public Relations Group
Office 202, Building 6,
Gold & Diamond Park
Sheikh Zayed Road
Dubai - UAE
T: +971 4 341 3368 - Ext. 12
F: +971 4 341 3369