Emirates Motor Company launches Mercedes Benz 4x4 GLK familiarity campaign

"Our aim is to simplify communications among 4x4 and luxury enthusiasts. The use of 21st century science epitomizes Mercedes Benz and EMC's forward thinking, simultaneously targeting Mercedes Benz fans looking for a cross over between chic and entertaining, which is the new GLK," stated Mr. James Toon, General Sales Manager for EMC.

Visitors to Khalidiya Mall have been amazed by the compact Mercedes Benz 4x4 GLK strategically presented at the main entrance of the mall.

The new GLK created a buzz in the area with visitors to the mall excited to see the recently launched model from Mercedes Benz and experience EMC's new communication methods. EMC has also released a small fleet of GLKs which have been circulating the streets of Abu Dhabi drawing people's attention to the new vehicle.

"My wife and I have been searching for a luxury 4x4 for the last five months. When we saw the GLK in Khaldiya Mall, we were thrilled to find exactly what we want! For example, the elevated driving position is a convenient option for my wife, we enjoy the interior space and stylish design yet at the same time are very happy with its compact size for the roads here,"

said one new customer, Mr. Murshed Alela, Senior Safety Officer at the National Drilling Company (NDC).

The GLK comes in two petrol variants the GLK280 comes with 231 horsepower while the 3.4 litre 272 horsepower GLK350 model can hit 100 kmh in just 6.7 seconds! It also receives a very high standard of onboard features and attractive equipment packages that will distinguish the GLK from the rest of the compact SUV field.

Moreover, the very latest systems such as the trailblazing PRE SAFE safety concept or the Intelligent Light System (ILS) are available for the first time in this market segment. Superior performance is assured by the range of powerful yet economical and environmentally compatible six-cylinder engines.