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Friday, December 4 - 2009

Ford Middle East signs an agreement with Dubai Sports City's Butch Harmon School of Golf

  • United Arab Emirates: Tuesday, August 18 - 2009 at 12:23
  • PRESS RELEASE

Ford Middle East and The Butch Harmon School of Golf, based at The Els Club, Dubai Sports City, recently announced a tie-up that makes luxury brand Lincoln, the official automobile for the school.

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  • Lincoln announced as official car for Dubai Sports City's Butch Harmon School of Golf.
    Lincoln announced as official car for Dubai Sports City's Butch Harmon School of Golf.
The agreement provides the golf school with the latest Lincoln models, such as the new flagship full-size sedan, MKS, and the award winning crossover, the Lincoln MKX.

Present at the handover of the vehicles were Waldo Galan (pictured right), Managing Director, Ford Middle East and Claude Harmon III, Director of Instruction, Butch Harmon School of Golf.

"This is the perfect match. Lincoln today is synonymous with luxury, class-leading products, cutting edge technologies and heritage - the very same values that make the Butch Harmon School of Golf the world class teaching facility it is. We are pleased to be associated with this highly reputable institution and look forward to building on this relationship as we further expand our Lincoln line up,"
said Galan

The Butch Harmon School of Golf in the United States is one of the sport's leading training facilities, which has produced many distinguished and world-leading golf superstars such as Tiger Woods and Ernie Els. Dubai Sports City is the flagship venue for a Butch Harmon School of Golf outside the United States.

"The Lincoln brand is synonymous with luxury and prestige, which is a perfect fit with our overall standards and emphasis on excellence," said Claude Harmon III. "The facilities at our school in Dubai are among the best in the world, and our association with Lincoln comes at a great time as the golf school continues to grow in our first year of operation."

Ford Motor Company has a long lasting relationship with golf clubs around the world as well as the GCC. The company also has supported various tournaments including the Ford Championship at Doral, part of the PGA Tour in the US and has worked closely with golf legend Phil Mickelson.

The Butch Harmon School of Golf, based at The Els Club in Dubai Sports City, houses a state-of-the-art performance institute, which includes physical screening, three dimensional, and two-dimensional video analysis for the students to help assess their swing.
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Notes and media contacts

About Ford Motor Company:
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. www.ford.com.

Ford Motor Company's history in the Middle East goes back to over 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals. www.me.ford.com.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level programme that has offered $820,000 in grants to over 100 Middle Eastern environmental projects since 2000. www.me.ford.com.

For more information, please contact:
Hala Sarieddine
Associate Manager-Media Relations
ASDA'A Burson-Marsteller
P.O. Box 28063 Dubai UAE
T: 04 3344550
F: 04 3344556

or

Sue Nigoghossian
Ford Middle East Public Affairs
T: 971-4-3327767

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