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This general purpose payment vehicle ensures that cardholders are in control of finances and spending at all times and is ideal for those without a bank account as well as visitors from overseas.
"We are pleased to announce a strategic tie up with Visa International and Ibn Battuta Mall and offer this unique card to all Ibn Battuta Mall shoppers. Our new Prepaid Visa Card is a great addition to our card line-up as it gives consumers added benefits, flexibility and convenience while ensuring that they never exceed the amount loaded on the card,"said Hisham El- Kafrawy SVP & Head of RBG, UNB.
UNB was the first bank in the UAE to introduce the prepaid card concept with its 'Hadiya' gift card offering.
"UNB has gained a reputation in the highly competitive UAE financial market through its pioneering efforts in introducing new and innovative products. We are pleased to be the first bank in the UAE to support a pre-paid card programme in association with a shopping mall," added El- Kafrawy.
The UNB prepaid gift card is available at all Ibn Battuta Mall information counters.
"Prepaid gift cards are popular among individuals who purchase them for the holidays and other special occasions," said Norliza Kassim, Head of Regional Marketing, MENA ,Visa International "Visa pre-paid cards are an ideal present which provides not only flexibility and convenience but also security for card holders," she added.
"The launch of the new Ibn Battuta Mall Visa prepaid gift card is welcomed during the festive period. With wedding season in full swing, and Eid just around the corner, gift cards are the ideal gift solution. The gift cards can be used at a wide range of retailers providing our customers with a convenient, flexible shopping experience" stated Bernice Boshoff, General Manager, Ibn Battuta Mall, Nakheel Retail Shopping Malls.
Ibn Battuta Mall and UNB's partner, Global Processing Services, brings expertise to the newly launched card.
"Global Processing Services are delighted to be working with Visa, Union National Bank and Nakheel in bringing this novel product to market. Using co-branded prepaid cards to underpin Shopping Mall Gift Card Programmes is a method proven in the US and Europe and GPS is committed to driving the roll out of these and other Prepaid Card Products across the Middle East and wider CEMEA region," said Andrew Sims, Sales & Marketing Director, Global Processing Services.
The flexible prepaid card is suitable not only for holiday shopping; gift cards are also popular for other lifetime events such as birthdays, weddings and graduation. They can also be used as a company reward and incentive or alternatively for those not eligible for credit or debit cards.
Posted by Rana Mesbah
