The event was held in Abu Dhabi on August 17th, 2009.
The new product has the exclusive Diamond Drum (Diamond design pattern Drum) to increase the washing performance without damaging the fabric and newest VRT (Vibration Reduction Technology) function has solved noise and the vibration problem which occurs during washing process.
The Diamond Drum increases washing performance with the knock-down action, while minimizing the damage to the fabric which often happens during washing. Smooth diamond- shaped embossing has expanded the washing performance, and smaller water discharging holes reduces the risk of the fabric getting caught in the holes during fast spinning.
Over 100 participants attended the launch event from Abu Dhabi & Al Ain. The attendees had the opportunity to get familiarized with Samsung's cutting edge technology. Samsung also showcased their entire range of refrigerators and provided an overview on unique technologies such as Quatro Cooling, Twin Cooling & Cool ever Zone, keeping your food fresh.
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Samsung, Juma Al Majid launch new front loading and top loading washing machine line-up in Abu Dhabi
- United Arab Emirates: Wednesday, August 19 - 2009 at 13:24
- PRESS RELEASE
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Samsung Gulf Electronics, a manufacturer in home appliances, in association with Juma Al Majid Est, announced the launch of a new front loading and top loading washing machine line-up enhanced with the unique "Diamond Drum" technology.
(R-L): Mr SY Kim, Director, Digital Appliances Business Samsung Gulf; Mr CM Mohan, Divisional Manager, Home Appliances Div, Juma Al Majid Est; & Mr Robin Kadyan, Regional Manager, Digital Appliances Business, Samsung Gulf Electronics.
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Posted by Siba Sami AmmariWednesday, August 19 - 2009 at 13:24 UAE local time (GMT+4)
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This article was updated on Sat Aug 22 2009.
Notes and Media Contacts »
Media contact:
Alex Mathew
Department Manager
In-House MARCOM Agency
Juma Al Majid Group
Tel: 00971-4-2940500
Fax: 00971-4-2940506
Alex Mathew
Department Manager
In-House MARCOM Agency
Juma Al Majid Group
Tel: 00971-4-2940500
Fax: 00971-4-2940506
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