Dow unveils Dow Coatings Materials following acquisition of Rohm and Haas

Combining the technologies and resources of both Dow and recently acquired Rohm & Haas, the new business is the leading supplier of architectural paints and industrial coatings raw materials in the world.

'As the world's largest and most technologically-advanced developer of raw materials for the coatings industry, our primary focus is to enable the coatings innovations of both and tomorrow,' Zuhair Allawi, Commercial Director, Dow Chemical India, Middle East & Africa (IMEA) said.

'Dow Coatings Materials offers a wide range of solutions to address performance needs in the Middle East and North Africa, regions with highly diversified weather environments. Be it sand, snow, rain or humidity, our portfolio is designed to counter the harsh weather conditions of the Middle East and North Africa,'

added Mr. Allawi.

Following the acquisition, Dow Coatings Materials provides a wide range of chemistries and support across many different product lines, including core binder technologies such as latex emulsions (acrylics, vinyl acrylics, styrene acrylics, etc), epoxies and other polymer technologies. Additionally, the business offers a strong portfolio of rheology modifiers, including HASE, HEUR and cellulosic based products.

The company will also leverage many other product lines within Dow to provide the best possible solution to coating formulators. These include biocides, acrylic monomers, surfactants, polyurethanes, and many others.

This access to diverse products, technologies and expertise across diverse coatings applications will enable Dow Coatings Materials to aggressively research new solutions and work with customers to identify the technologies they need to meet specific industry needs, such as: reducing environmental impact; improving environmental durability (e.g. UV stability, corrosion resistance, dirt pickup resistance); reducing application and life cycle costs; enabling "smart" coating functionality and many others.

'With global R&D centers around the world and access to powerful tools such as High-Throughput Experimentation (HTE) methods, Dow Coatings Materials offers the industry a unique resource unlike any it has ever seen,' Mr. Allawi explained.

In addition, the newly combined business assets of Dow Coatings Materials provides customers access to a significantly enhanced business support network, including production facilities and supply capabilities in every major geography where the company does business.