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'Our company's biggest asset is our staff and the new program is a tool for growth and team development and illustrates our dedication to employee fulfillment. Our loyal customers will reap the rewards of dealing with experts in the field of mobile communications,'
says Faisal Al Bannai, CEO and Founder of Axiom Telecom.
The program has been designed to educate staff on all aspects of the business with a focus on knowledge, attitude and approach. Within two years of joining Axiom, an employee will have all the tools needed to become a store manager.
Planning for the program was conducted throughout 2008. Internal specialists from key Axiom departments consulted and worked together to formulate the program's structure and transparent framework.
A further investment was made into appointing external specialist training consultants, to support the final development of materials and delivery.
The program starts with an interactive off-site course, followed up with in store coaching to put into practice what has been learnt in the store setting. Staff will receive certificates after completing program milestones. Success is also linked to salaries ensuring that staff are rewarded for their achievements.
'Axiom is known for offering expert in-store advice. Our training scheme was designed to build on this knowledge to create Axiom ambassadors,' says Stephanie Holden, Axiom Group Retail Development Manager.
The program will be rolled out and tailored to each region that hosts Axiom stores including the UAE, KSA, Kuwait, Bahrain, Qatar and India, ensuring consistency in staff development and customer experience.
The privately held company, known for its irreverent advertising and aggressive appeal to the region's growing young at heart demographic, has also indicated that it has plans to increase the number of its retail outlets in UAE, Saudi Arabia, and India throughout 2009.
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Posted by Nadeen El Ajou
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