Pure Gold Jewellers achieves last year's sales figures during Dubai Summer Surprises 2009

'It's been a challenging year for us but our participation in this year's Dubai Summer Surprises helped us reach our sales target during the same period last year. I want to thank the government of Dubai for their continued support and encouragement. They are working very hard to promote the UAE and without their initiative, our success would not be possible,' said Mr. Firoz Merchant, Chairman of Pure Gold Jewellers.

Pure Gold Jewellers is a strong participant of the Dubai Summer Surprises. This year's DSS promotion allowed customers of the jewellery retailer to receive a discount "scratch & win" voucher allowing them to get a discount starting from 65% up to 100%.

The biggest winner of the promotion is Mr. Marwan Ahmad Ali, a UAE national who received a 100% discount on a Diamond jewellery set worth Dhs20,000 that he bought from Pure Gold Jewellers outlet at Mercato.

Mr. Ali said:

'I never expected to receive a 100% discount on the items I was purchasing. I was surprised to get the 100% and definitely it's an overwhelming feeling. I would like to express my gratitude to Pure Gold Jewellers for giving me this opportunity to acquire such an expensive and valuable item with a 100% discount and we are looking forward for more promotions from Pure Gold Jewellers because I know all their promotions are legitimate and real.'

Karim Merchant, CEO and Managing Director of Pure Gold Jewellers added: 'We are happy to share the special occasion of our 20th anniversary with our loyal customers through this promotion. This promotion is the first of its kind in the jewellery industry in the UAE, and I am sure that our customers will be delighted to purchase valuable diamonds with huge discounts that can reach up to 100%. This offer was available all over our outlets in the UAE.'

'We are delighted to see so many happy customers and encourage our loyal customers to keep coming back for more surprises. We also assure our valued customers that many such exclusive promotions are in the line up at Pure Gold Jewellers.' he added.

Some of the other winners of the 'scratch and win' card promotion were Praveen Aggarwal, Mohammed Ali, Kevork Tu Undjian, Ali Mohammed Ali, Waseem Al Sherif, Marwan Ahmed Ali, Asih Muhammed Qamar and Eiraj Suleman.

Pure Gold Jewellers is now one of the fastest growing jewellery houses in the UAE with over 75 outlets spread in the Gulf region. It is also recognized for two consecutive years as the 'Best Service Performing Brand' in large category under the Dubai Service Excellence Scheme (DSES) and ranked number one (Best Performing Brand) based on a survey conducted by Ethos Consultancy covering 22 business sectors.