Egypt Yellow Pages hosts two-day training workshop for key tech media reporters

In recent months, Egypt Yellow Pages Ltd has enhanced its services and added a number of new user-friendly features to both Mobile Yellow Pages and YellowPages.com.eg, which will solidify its position as the leader among local search companies in the Egyptian market. One main goal of the tech media workshop was introduce these new services.

Over the three days, workshop participants received training on three new services recently made available on YellowPages.com.eg and Mobile Yellow Pages. The new section devoted to the Egyptian stock market, featured as part of the YellowPages.com.eg Super Home Page, allows users to access the latest stock market and financial news on Egypt and from across the Middle East from their computers and mobile devices. The stock market section offers the EGX30 share prices and essential market data, such as top gainers and losers, most actively traded stocks, historical market data, and market summaries.

Another new Egypt Yellow Pages Ltd service that participants were introduced to was the location-based mapping added to both YellowPages.com.eg and Mobile Yellow Pages. Now users of Egypt Yellow Pages online and mobile properties are able to actually see the exact locations of the businesses they find in two convenient, easy-to-distinguish views - street map or a satellite view. Assisting in the effort to geo-code Egypt Yellow Pages business listings was Dot Map SAE, a leading GIS solutions-provider based in Cairo, Egypt.

Participants were also shown how to use a new forwarding option, which allows users to send business listings by SMS, vCard (business card via a mobile telephone), or e-mail. The user accesses the mobile landing page of any Mobile Yellow Pages listing, clicks on the link 'Send Listing,' and enters the mobile number or e-mail address to which the listing is to be delivered. The new feature is also available on Internet Yellow Pages, and will be integrated into the iPhone application very soon.

Egypt Yellow Pages Ltd announced in June the launch of its new in-house video production capabilities in order to provide its clients with enhanced exposure on YellowPages.com.eg and Mobile Yellow Pages. The videos Egypt Yellow Pages Ltd will produce for its clients are to be offered in both 30- and 60-second versions. Still image videos will also be offered, and full videos will include "on-the-scene" videographers. The videos will be hosted on YellowPages.com.eg and Mobile Yellow Pages, as well as on YouTube, Dailymotion, Facebook, Twitter, Google Video, and Yahoo Video, among other sites.

"Yellow Pages was very pleased with the event," said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. "It was well-attended and discussions among the participants about our new services were lively." The workshop was conducted in-house at the Egypt Yellow Pages office locaed in Maadi, Cairo.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages, Walking Fingers & Design, and YellowPages.com.eg trademarks in Egypt, and is supported by over 350 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on YellowPages.com.eg electronic properties.