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Wednesday, December 2 - 2009

The Dubai Mall celebrates Ramadan with charity initiatives and traditional tent

  • United Arab Emirates: Saturday, August 22 - 2009 at 12:37
  • PRESS RELEASE

During the holy month of Ramadan, The Dubai Mall is concentrating on charity and education initiatives.

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  • Views of The Dubai Fountain from the Waterfront Promenade at The Dubai Mall.
    Views of The Dubai Fountain from the Waterfront Promenade at The Dubai Mall.
The 'Night Sky' campaign, hosted in The Star Atrium is a charity initiative which will raise funds to support Dubai Cares, a UAE-based philanthropic establishment, launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to improve children's access to primary education in developing countries.

The Star Atrium will be replete with seven large stars and a moon-shaped crescent which can be sponsored by companies, and gold and silver stars will be available to shoppers for purchase with all proceeds directed towards supporting Dubai Cares' Ramadan campaign. In addition to the charity initiative a traditional Ramadan tent will be in place along the Waterfront Promenade overlooking The Dubai Fountain.

Reminiscent of a 'night sky', the Star Atrium will be adorned with over 1,000 stars, reflecting the true spirit of Ramadan and Eid. For every star purchased in the Night Sky, the giver's name will be posted on the wall coinciding with a star hung in the atrium. A Dubai Cares photography exhibition will also be located underneath the 'Night Sky' demonstrating the plight of children around the world and highlighting the educational programs that the charity is implementing in 20 countries.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said:
"We have many activities and initiatives throughout the year at The Dubai Mall for our customers and retailers. Ramadan is a special time of reflection and giving, and so this Ramadan we wanted our activities to reflect a good cause and provide our shoppers with an opportunity to support Dubai Cares."


He added, "The 'Night Sky' initiative fits well with the spirit of Ramadan as a time of charity and generosity. As the Star Atrium sparkles like a starry night during the Holy month, visitors will embrace the festivities with family and friends."

The Dubai Mall will also be hosting a Ramadan Tent located on the waterfront promenade, near the amphitheatre and overlooking The Dubai Fountain. Accommodating up to 250 people, the Ramadan Tent will offer a traditional Sohour menu. Operating hours at The Dubai Mall's Ramadan Tent will be from 8:30pm to midnight.


Another highlight at The Dubai Mall during Ramadan will be the Mont Blanc Calligraphy Exhibition, 'Letters', in association with UNICEF. The exhibition supports education programmes worldwide for International Day of Literacy which falls September 8 each year. A calligraphy exhibition supporting the region's heritage and culture will be on display at the Grand Atrium from September 10 to October 3. In addition UNICEF will be hosting a calligraphy competition for children and students throughout Dubai.

The 'Letters' exhibition will showcase artwork from leading artists from the region including Hamza Bounoua, the award winning Algerian artist, Ahmed Mustafa, the Egyptian Islamic Calligrapher, internationally renowned Ali Omar Ermes and Tunisian award winning visual artist Nja Mahdaoui, to name a few.

Visitors to The Dubai Mall can also enjoy Dubai Aquarium & Underwater Zoo, the Olympic sized Dubai Ice Rink, Reel Cinemas, SEGA Republic and over 900 shopping options now open - several of them having opened their Middle East flagship stores in the mall including the recent edition of anchor department store Galeries Lafayette. KidZania will open shortly.
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About The Dubai Mall:

The Dubai Mall is the world's largest shopping and entertainment destination spread over a total area of 12 million sq ft. With a total internal floor area of 5.9 million sq ft, the mall has 3.77 million sq ft of gross leasable space which hosts 1,200 retail stores including over 160 food and beverage outlets in food courts that have a capacity to seat 3,000.

The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The leisure attractions include The Dubai Aquarium & Underwater Zoo, which features the largest acrylic viewing panel in the world and a walk-through tunnel. The Olympic-sized Dubai Ice-Rink is another key leisure attraction and a destination for skating enthusiasts.

Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to haute couture, positions the mall as the fashion capital of the region; while the Gold Souk is a sprawling gold and jewellery retail showcase with over 200 stores.

The strong family entertainment theme includes KidZania, an innovative children's 'edu-tainment' concept that is being introduced to the region for the first time; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; The Grove, an indoor-outdoor streetscape with fully retractable roof, and the 22-screen Reel Cinemas with a total capacity of 2,800 seats.

For the convenience of visitors, the mall offers over 14,000 car parking spaces.

About Emaar Malls Group LLC:

Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over $4bn (Dhs15bn) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world's largest mall, in the heart of the Downtown Burj Dubai.

Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community. Internationally, Emaar Malls Group is planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company's expansion strategy on a global scale.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.

For further information, please contact:

Roisin Lillis / Meral Hassan
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550

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