H and M kids collection launches at Landmark, Qatar

The inspirational children's range is divided into various concepts for babies, toddlers and young teenagers. The collections are intended to be as fashionable as they are practical, durable, safe and comfortable.

'This season's fashion inspired by nature is perfect for children - it's cool, comfortable and classic at the same time as being slightly eccentric and individual,'

says H&M Head of Design Ann-Sofie Johansson.

The style is folklore romantic, a dress or blouse, teamed with leggings or jeans and a knit worn over the top. A parka or lumberjack coat is added for outdoors, and the look is completed with accessories, such as a scarf or shawl, a hat, a belt, a bag, knitted tights and boots.

H&M's business concept is to offer fashion and quality at the best price: the unique fashion philosophy is to deliver new stock every day to the fashion hungry crowds and will make high fashion trends accessible as well as present complete looks in store to help customers create their own personal style.

H&M currently has 30 stores in the Middle East: 6 in Kuwait, 10 in UAE, 9 in KSA, 3 in Bahrain, 2 in Qatar, 1 in Egypt and 1 in Oman.

H&M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. H&M has around 73,000 employees and over 1,800 H&M-stores in 34 countries.