O2 Marketing Communications gears employees with Dubai Metro silver cards

The Nol Silver Cards gives access to ride the Dubai Metro and other integrated public transport methods in Dubai.

This step came as a contribution from O2 Marketing Communications to alleviate congestion and to encourage its employees to use public transport, especially the Dubai Metro that will be launched on 09.09.09.

O2 Marketing Communications has linked the use of the public transportation system to its KPI "Key Performance Indicator" of its employees, the more the employees make use of Dubai's public transport system, the more points they get in their KPI.

Mr. Mohamed Johmani, Managing Director of O2 Marketing Communications said: "This idea comes as a contribution from O2 Marketing Communications to encourage the use of public transportation, especially the metro, which is situated outside of the O2 office. It is considered one of the most important methods of transport, used in developed countries, especially those with high population."

"Dubai Metro is a pilot project, as it is the longest electronic driven railway/subway in the world. It is a safe and easy means of transport, and will no doubt change the perception and behaviour of the people of Dubai," concluded Al Johmani.

He also called on all companies and institutions operating in Dubai to take after O2 Marketing Communications and encourage its employees to use public means of transport, especially the Dubai Metro to eliminate traffic jams, and congestions in the streets.