Mobil Delvac MX takes road trip around Egypt

Mobil Delvac MX is multi grade engine oil which helps extend engine life and has superior performance even in the most severe on and off highway conditions. Mobil Delvac MX is recommended for use in a wide range of heavy duty applications including trucking, mining, construction and agricultural industries.

The campaign involved fully equipped experiential trucks which travelled all over the country and stopped at key trucking locations to engage with customers/drivers, and allowed them to see firsthand the difference in performance between Mobil Delvac MX with its multi grade technology and the mono grade oil. A Mobil professional technical team was on hand to answer all drivers' questions regarding their engines through an educational Q&A session.

The trucks visited locations throughout 15 governorates including Cairo, Alexandria, Delta, Upper Egypt and the Red Sea, arriving at its final destination today, in El Obour Market in Heliopolis.

The road show gave ExxonMobil Egypt a real opportunity to interact with a large number of end consumers, answer their question and learn more about their requirements and opinions about its products and services. It also offered the drivers some respite from their extended travels through a number of games and entertainment, including mini-football games with celebrity footballer Moataz Eno

'This has been one of our most successful campaigns so far, giving us the chance to really interact with our customers on site, and receive real feedback on the performance of a product which is so vital to their livelihoods,'

said Khaled Soliman, North Africa Field Marketing Team Lead, ExxonMobil Egypt.