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Thursday, December 3 - 2009

Sony Ericsson launches iMuslim T700 and C510 phones

  • United Arab Emirates: Sunday, August 23 - 2009 at 14:50
  • PRESS RELEASE

Sony Ericsson is proud to introduce iMuslim, an Islamic pre-loaded application on the T700 and C510 phones, which enables users to perform important Islamic deeds throughout the day.

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  • iMuslim from Sony Ericsson: a true Islamic companion in Ramadan.
    iMuslim from Sony Ericsson: a true Islamic companion in Ramadan.
The new function provides users with an innovative approach to stay up-to-date with the latest Islamic news, perform daily prayers and much more.

Mr. Mohamad Salama, Head of Marketing, Sony Ericsson, Mena, said:
"iMuslim is a true Islamic companion that fulfils the need of delivering Islamic values. Sony Ericsson has incorporated unlimited possibilities in this application. Considering the importance of the time factor, especially in Ramadan, iMuslim is equipped with Islamic essentials to make sure users know the right prayer and at the right time."


Users of this application will also appreciate the Mobile Quran; a tool officially certified by Al Azhar, Islam supreme authority, bundled by most smartphone vendors and popular Ottoman calligraphy. This tool offers rich audio recitations of the entire Quran by Sheikh Saeed Al-Ghamidy and two explanations (tafseer) of the Quran by both Al-Jalalin and Al-Muyassar. For English speakers, translation is a definite option.

By using official calculation methods, the new application helps users calculate prayer times in over 400 cities and point them towards the Qibla direction no matter where they are. A choice of pre or post prayer Doaas within the application serve as an alarm to remind people when to perform your prayers with the option to listen to Adhan in different voices.

Commenting on the various options in the iMuslim application, Mr. Salama added, "Another important tool is Al Sebha, this converts your mobile to an Islamic animated counter with customized skins. Containing popular morning and night Tasabeeh, it explains the benefits and origins of each one and also notifies you at the end of each Tasbeeh before moving to the next one."

A definite guide to Hajj & Umra can be found within the iMuslim application, which provides full explanation of Umra with supporting illustrations and goes into details about the three types of Hajj using animated graphics. On top of that, it explains all about rituals and deeds. To view Islamic and national holidays, iMuslim provides a comprehensive Hijri calendar with various options that helps users in managing their schedule.

With Al Sunna live option, users get a full explanation of the rewards of each Sunna with graphical illustrations of it. Bayan RSS live allows you to stay updated with the latest Islamic and regional news. Among the essential tools is Al Doaa live, which assists in remembering any Doaa using Hadith Qudsy look-up application.

"If you need some help on Zikr, the Tazkerah tool on your phone will organize your daily Zikr as it explains when and how many times to recite it. In addition, it will display attractive presentations of each Zikr going through the benefits and origins of each one," Mr. Salama explained.

As Zakah is considered an exceptionally remarkable institution and major pillar of Islam, Sony Ericsson has included the Zakaty tool to lead users through the steps of Zakah. This also includes an interactive calculator and accompanies explanations and Esnad.

iMuslim offers an interactive way to recite the 99 divine names with melodic tunes through the 99 names tool. It recites each name separately and provides an explanation about it in attractive graphics.

A complete Islamic organizer is available in the new application. iOrganise sets appointments around prayer times, and also, acts as a reminder of Islamic events, times of fasting and the right time to perform recommended deeds.
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Notes and media contacts

About Sony Ericsson:

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit www.sonyericsson.com.

For more information please contact:

Ms. Nina Shibly
Pencell PR & Events
Tel: +971 4 4278733

Riham Musleh
Pencell PR & Events
Tel: +971 4 4278733

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