Suzuki Celerio hatchback gains 60% share in KSA compact car market

Since its local May 2009 rollout, the model has become popular among young drivers and small and limited-income families due to its low carbon dioxide emission, high fuel efficiency, style, comfort and user-friendliness. Suzuki Saudia recently hosted special technical training sessions for all Suzuki dealers within the GCC and North Africa to familiarize Suzuki's Middle Eastern after-sales group with the Celerio's theoretical and practical details. The compact car is the smallest of Suzuki's world strategic models and is manufactured by Suzuki Motor Corp. subsidiary Maruti Suzuki India Ltd.

"We made sure that our distributors and after-sales team were sufficiently prepared to assist customers ahead of the Celerio's market entry, but the model practically sold itself as an environmentally-friendly and economical option for Saudi drivers. Normally there are safety concerns over a car of this size, but the Total Effective Control Technology incorporated into the model makes it one of the safest in its class, which has also become one of the Celerio's key selling points,"

said Maher Al Nabawi, Deputy General Manager, Suzuki Saudia.

The full-option Celerio includes a radio, CD and MP3 player; double airbags; an anti-lock breaking system; and power steering, allow wheels, remote control and fog lamp. The new model features a stylish design targeted towards younger drivers and is powered by a state-of-the-art and lightweight K10B petrol engine. The Celerio fully complies with the safety requirements set by the Saudi Arabian Standards Organization (SASO) through Total Effective Control Technology (TECT). TECT creates crushable structures to absorb impact energy and disperse it away from occupants during a collision.