Posters on the importance of reducing water consumption quoting wise sayings from Prophet Mohammed, are placed in Enoc/EPPCO stations. They also provide guidelines on how to perform the six steps of Wudhu (Ablution), the Islamic act of cleanliness using water in preparation for prayers.
Khalid Hadi, Enoc Group Brand & Marketing Manager, said:
"As part of our community involvement programmes, we are always keen to initiate awareness campaigns to gather public understanding and support for issues that affect the well-being of everyone. Recent studies show that the UAE has one of the highest water consumption levels in the world due to climatic conditions and increased utilization. It is essential to join hands to help address this issue and our awareness campaign in this regard, aims to conserve water by making more people understand the seriousness of the problem."
"There is no better time than the holy month to raise awareness on such issues as Ramadan is a time for reflection and good deeds," Hadi added.
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